Web & Tech Services

Even our most tech-savvy clients get frustrated trying to keep up with changes in digital marketing and web technology. That’s okay, that’s our job day in and day out. We research the best available tech to help each client get the most value from it. Our Web & Tech Services include:

  • Website strategy and action planning
  • Website and individual landing page development
  • Website maintenance

What it does

Web & Tech Services helps business, marketing, and technology professionals communicate more clearly while developing a web presence where critical business objectives remain in focus.

What it doesn’t do

We’re here to support internal teams, not create conflict. We won’t demand a specific development platform be used or build sites that place unwanted responsibility on your staff.

How we do it better

We approach Website Development in three phases to offer greater transparency, clarity and flexibility.

First we develop a Website Action Plan (WAP) that defines the parameters of your site based on how you operate and your specific business objectives. This phase includes:

  • Deep dive look into your current site activity
  • Extensive review of your competitors’ sites and marketing efforts
  • Establishment of site objectives, success metrics, and a prioritized list of functionality required to deliver needed results
  • Detailed proposal for building the website. If you don’t continue to Phase II you still have a clear road map for future development

The next phase is to build the site after establishing predictable milestones, timelines and ensuring time for thorough QA and fine tuning before going live. We can also provide ongoing web maintenance to keep content current without overburdening your internal marketing and technical team.

Finally, because standard web pages usually aren’t written and designed to support the objectives of individual advertising campaigns, our team builds landing pages either directly on your site or on 3rd party tools such as SharpSpring, HubSpot, etc that help maximize engagement and action by prospects.

Our thoughts on it

Check out our Insights on Web & Tech Services:

What it supports

Inform your Web and Tech implementation by engaging our Digital Analytics.

How it starts

Your website is only one component of your digital presence. Our Digital Action Plan makes sure all your digital tactics are tied to your business objectives. Schedule a free, 15-minute consultation with our digital marketing experts to see if we are a good fit to help take your business to the next level.