About Peter Platt

Peter is a 30-year veteran of the agency business and has been involved in Internet marketing since the early 1990s. He was also one of the first 100 people certified in the Google AdWords program in 2004. Peter’s experience brings together a unique combination of business development, account management, technology and strategic planning skills. Peter provides an active voice to the internet marketing community, blogging and writing for iMedia, presenting at an array of conferences (including MediaPost & iMedia) as well as providing specific sessions on social, search and other forms of internet marketing.

Using Social Media Targeting to Find Needles in the Foster Family Haystack

By |2020-09-30T09:41:51-04:00July 17th, 2018|Digital Marketing, Events, Nonprofit|

Presented at the 2018 AMA Nonprofit conference in Washington DC With nonprofit marketing’s tight budgets, audience targeting can be dismissed as prohibitively costly despite its importance in ensuring solid results and high ROI. Hillside Family [Read Article]

Millennial opportunities for local financial services organizations

By |2020-09-30T09:02:07-04:00June 15th, 2017|Credit Unions, Digital Marketing, Mobile Marketing, Regional Banking|

There's a common misconception millenials don't want or care about having a local bank...they can do everything they need online.  However, the data suggests a different story. In a study released by the Harris [Read Article]

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