3 Easy Things You Can Do to Improve Your Mobile Strategy
As we reach mid-2021, nearly 40% of our clients' over 58 million website sessions has come from mobile devices. During the peak of the [Read Article]
As we reach mid-2021, nearly 40% of our clients' over 58 million website sessions has come from mobile devices. During the peak of the [Read Article]
Marketing metrics can be highly addictive - there are so many metrics to report on and there's a natural tendency to want to see [Read Article]
As data-centric media delivery has evolved with the advent of the 3rd party cookie, digital media was expected to improve, but the end result [Read Article]
Everyone is scrambling to do virtual trade shows, but how do you make them work? To understand what's happening and how to leverage virtual [Read Article]
Since its inception, digital has been perceived as being the most measurable media. But most of that measurement has been meaningless. It’s time digital marketers [Read Article]
Peter Platt recently got a chance to share his philosophy and approach to Digital Marketing on the Currency Podcast https://www.mikegastin.com/tc-006-peter-platt-accountable-digital/
The financial industry is heavily focused on the bank of the future and one of the big concerns is a perception that consumers want an [Read Article]
The other day I was thinking about how digital marketing programs often get caught-up chasing a metric that doesn't fully take into account the full [Read Article]
Presented at the 2018 AMA Nonprofit conference in Washington DC Session Overview With nonprofit marketing’s tight budgets, audience targeting can be dismissed as prohibitively costly [Read Article]
The growing number of consumers using digital financial services makes digital marketing a crucial function, says Peter Platt, president of Accountable Digital. https://news.cuna.org/articles/113867-engage-members-via-digital-marketing