About Peter Platt

Peter is a 30-year veteran of the agency business and has been involved in Internet marketing since the early 1990s. He was also one of the first 100 people certified in the Google AdWords program in 2004. Peter’s experience brings together a unique combination of business development, account management, technology and strategic planning skills. Peter provides an active voice to the internet marketing community, blogging and writing for iMedia, presenting at an array of conferences (including MediaPost & iMedia) as well as providing specific sessions on social, search and other forms of internet marketing.

How the Death of the 3rd Party Cookie Will Help Return us to More Effective Media Planning

2021-06-23T15:04:20-04:00By |Digital Media Planning & Buying, Digital Strategy|

As data-centric media delivery has evolved with the advent of the 3rd party cookie, digital media was expected to improve, but the end result [Read Article]

Using Social Media Targeting to Find Needles in the Foster Family Haystack

2021-06-22T16:14:20-04:00By |Digital Strategy, Social Media Marketing|

Presented at the 2018 AMA Nonprofit conference in Washington DC Session Overview With nonprofit marketing’s tight budgets, audience targeting can be dismissed as prohibitively costly [Read Article]

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