About Peter Platt

Peter is a 30-year veteran of the agency business and has been involved in Internet marketing since the early 1990s. He was also one of the first 100 people certified in the Google AdWords program in 2004. Peter’s experience brings together a unique combination of business development, account management, technology and strategic planning skills. Peter provides an active voice to the internet marketing community, blogging and writing for iMedia, presenting at an array of conferences (including MediaPost & iMedia) as well as providing specific sessions on social, search and other forms of internet marketing.

Using Social Media Targeting to Find Needles in the Foster Family Haystack

By |2018-08-02T16:20:12-05:00July 17th, 2018|Digital Marketing, Events, Nonprofit|

Presented at the 2018 AMA Nonprofit conference in Washington DC With nonprofit marketing’s tight budgets, audience targeting can be dismissed as prohibitively costly despite its importance in ensuring solid results and high ROI. Hillside Family [...]

PSquared Digital Renamed Accountable Digital

By |2017-04-27T07:02:50-05:00April 19th, 2017|News|

Rochester, N.Y., May 1 – Digital marketing firm PSquared Digital, LLC has changed its name to Accountable Digital, LLC. “Digital marketing should focus on delivering business results, instead of technology or the latest internet fad,” says Peter [...]

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