Technology isn’t the foundation of digital marketing – it’s the people.
It’s about how we think, what we do, and how we interact. We have a set of core beliefs that guide everything we do.
It’s more than just our name – it’s how we do business. We’re proud of the work we do, we stand behind it and each other. Our core responsibility is to help make your business better. We strive to understand the impact that digital marketing can provide for your business and improve it—measurably.
The “how” of digital marketing is relatively straight forward – but understanding the “why” is where you’ll see the results and impact. We’ll talk you out of running an “insert newest technology” campaign if the reason to do it is because it’s “new” or “hot.” Instead, we’ll suggest that you focus on the digital tactics that are going to generate the best results.
Digital is a moving target, there’s always something new. We invest in staying ahead of the curve. Our employees are expected to spend time learning and keeping up – it’s actually factored into our yearly goals. We don’t just focus on billable hours, spending time on training and education ensures we’re bringing you the right opportunities. You’ll see us at local events, national trade shows and conferences, maintaining certifications and diving into our clients’ industry to ensure we provide the best recommendations.
Opinions may vary, but we all bring valuable skills to the table and treat each other with respect. We’re considerate of each other, our clients and our partners.
Our community is comprised of our co-workers, our clients, our partners and the communities we live in. We’re interested in each other. We’re willing to share (and listen to) opinions. We care about each other’s success and growth. We support each other in times of challenge. We celebrate our differences and the opportunity that different views, background and experience bring to the table. We support community initiatives, and give back in ways that leverage our experience and help those who need it.
We love digital marketing – but there’s a lot more to life than what we do at work. When needed, we rally the troops and put in the extra time to get a campaign launched, but for the most part we work a normal amount of hours each week. We also support flexible work schedules and remote work opportunities.
It’s a big buzzword in today’s world, but it’s always been a core focus at Accountable Digital. Our pricing is straightforward – you’ll know what you’re paying for, how we invoice and the costs we incur. We hold open-book management meetings for the staff each quarter, providing insights to employees about the overall health of the company and sharing opportunities were everyone can see how their efforts impact the bottom line.
It seems counter-intuitive that proactive is at the end of this list, but it actually provides a nice foundation for all of the values above. We strive to be a step ahead. We’ll show you your results – but also include opportunities for improvements.