Search Engine Optimization (SEO)

You can consistently increase qualified traffic to your site even as the search landscape evolves and becomes more complex every year. We regularly track how search engines update their algorithms and add new features to their results, and then we develop the ideal SEO strategy, including:

  • Technical SEO
    We make sure search engines can find, index, and understand your site through proper markup. We remedy any technical errors such as broken pages and links and optimize your site’s performance.

  • On-Page SEO
    We guide you through SEO best practices for content to ensure your site is structured, tagged, and linked for maximum visibility.

  • Off-Page SEO
    We support off-page SEO techniques such as link building and backlink auditing. For local SEO, we optimize your Google My Business* listing for the most exposure for your brand.

    *SEO services are not verified or endorsed by Google.

What it does

SEO makes you more visible to prospects as they seek information online.

What it doesn’t do

SEO does not reliably separate casual researchers from active purchasers. That’s one of the advantages of Paid Search.

How we do it better

To jumpstart your organic search activity, our Search Action Plan includes a one-time:

  • Analysis & Insights of Search Traffic, Competitive presence, and Keywords Grouping
  • Search Strategy that defines goals, balances organic & paid components, and generates quick wins

 To maintain SEO performance, we offer three types of Ongoing SEO Services:

  1. Monitor & Recommend
    Our basic package features quarterly in-depth analysis of your traffic along with SEO recommendations your team can put in place.
  2. Monitor & Manage (Basic)
    Designed for smaller websites, this program includes our expert recommendations plus dedicated hours of hands-on SEO implementation.
  3. Monitor & Manage (Enterprise)
    Designed for large, enterprise websites, this program includes our expert recommendations with an enhanced allotment of hours for SEO implementation.

What it supports

SEO supports the effectiveness of Paid Search and other components within Digital Media Planning & Buying.

How it starts

A Digital Media Audit & Strategy engagement will analyze your last year of activity and provide an informed plan within 2 to 3 weeks. Schedule a free, 15-minute consultation with our digital marketing experts to see if we are a good fit to help take your business to the next level.