Accountable Digital is a team of digital marketers focused on one purpose: helping organizations make informed decisions and produce measurable business results. We connect strategy, data, technology, content and media around your goals—and make sure you understand why the work matters.

Our specialists bring different skills to the same goals—from strategy and analytics to web development, content, search, media, social and automation. We work alongside your team, fill the gaps that matter and coordinate decisions across channels.

We begin with your business context and bring together the people best equipped to help. As the work progresses, we share what we learn and adapt the plan with you.

Good guidance starts with a shared understanding of what your organization needs to accomplish. We make the work easier to understand and the next decision easier to make.

Peter Platt founded the agency in November 2011 around a simple belief: marketing should be accountable to the organizations it serves. His experience in digital goes back to the earliest days of the web, including work on the first DuPont.com site and early digital advertising.

Today, that belief is carried by a team that asks good questions, shares context and takes responsibility for the recommendations it makes. Our name describes the standard we work to meet together.

Meet Peter →

Accountability also describes how we show up for clients, colleagues and our community. We ask questions, keep learning, communicate openly and stand behind our work. Our values put those commitments into everyday terms.

Tell us what you are trying to accomplish, where you feel stuck or what has changed. We will help you identify a practical next step.