Peter Platt

Peter Platt, President

Peter Platt, President

Peter is a 30-year veteran of the agency business and has been involved in Internet marketing since the early 1990s. He was also one of the first 100 people certified in the Google AdWords program in 2004. Peter’s experience brings together a unique combination of business development, account management, technology and strategic planning skills. Peter provides an active voice to the internet marketing community, blogging and writing for iMedia, presenting at an array of conferences (including MediaPost & iMedia) as well as providing specific sessions on social, search and other forms of internet marketing.

Digital Career Highlights

  • 1993 Developed the first web site (while at Saatchi & Saatchi)
  • 1996 Purchased banner ads/microsite on for Eastman Kodak
  • 1999 Ran online sweepstakes offers for NEC Technologies targeting B2B IT audiences
  • 2004 One of the first 100 people certified in Google AdWords
  • 2009 Joined iMedia Agency Summit Advisory Board
  • 2010 Spoke at 6 digital industry events
  • 2011 Formed Accountable Digital, LLC (Originally founded as PSquared Digital, LLC – Rebranded in 2016)

Speaking Experience

With over 30 years experience in the interactive space, Peter has a lot of opinions and ideas about this industry. His core areas of strength include Digital Strategy, Digital Media, Search and Web Analytics. View the Account Experience page for a better understanding of our vertical market experience.

If you’re interested in having Peter participate at an upcoming event, please send an email to or call 585-205-8185 x100.