Paid Search

Our team can help you navigate the key factors for a successful paid search campaign including:

  • Considering the mindset of the searcher. Someone searching broadly for “LCD TV” is much earlier in the process than someone searching for “4K TVs under $1000.”
  • Analyzing search volume and activity for you and your offering. People can only search for your product or service once they’re aware of it.

What it does

Paid Search is the only form of media that actively puts you in front of people seeking information on exactly what you offer. We call this “intent-based targeting.”

What it doesn’t do

Paid Search is not the least expensive way to reach people. It can be expensive when measuring per-click, per-lead, or per-sale.

How we do it better

Experience. We dig in to understand your business and the nuanced keywords that attract real prospects – not just curious visitors. We’ve spent millions of dollars on paid search, and our clients’ budgets range from hundreds, to thousands, to tens of thousands per month. We help you determine the ideal budget based on your business goals, and every customer gets our equal dedication and attention. 

Expertise. We all keep up our certifications, in fact our founder, Peter Platt, was one of the first 100 people certified in AdWords. Our full expertise comes from managing a variety of campaigns from broad consumer programs to niche B2B clients.

What it supports

Paid Search is one tactic within Digital Media Planning and Buying and you can add more to it with SEO.

How it starts

A Digital Media Audit & Strategy engagement will analyze your last year of activity and provide an informed plan within 2 to 3 weeks. Schedule a free, 15-minute consultation with our digital marketing experts to see if we are a good fit to help take your business to the next level.