Paid Search Advertising
Attracting the most engaged prospect
There’s no better prospect to be in front of than someone actively seeking information on the product or service you offer. Paid Search Advertising is the only form of media that truly provides this opportunity…but it can be expensive on a per-click/per-lead or per-sale basis.
Defining a successful paid search strategy
Key factors for a successful campaign:
- The mindset of the searcher
Someone searching for “LCD tv” is much earlier in the process than someone searching for a specific brand/product with the word “price” as part of their search activity.
- Search volume/activity
If no one is aware of your product – who’s going to search for it?
What’s the right budget?
We’ve spent millions of dollars on paid search – with budgets ranging from hundreds to thousands to tens of thousands a month. We’ll help you determine what the right budget level is for your business based on your business goals. Small budgets don’t get second class treatment – they get the same attention and are managed by the same team as our large budgets.
Paid Search experience
We keep on our certifications (our founder, Peter Platt, was one of the first 100 people certified in AdWords) – but certification only gets you so far. Our real experience comes from managing a variety of campaigns from broad consumer programs to niche B2B clients. We dig in to understand your business and the nuanced keywords that attract prospects – not just visitors.