Email isn’t dead
There’s a general belief that every new medium kills off an old one. However, the reality is that mediums continue to thrive and evolve. Radio didn’t replace newspaper, tv didn’t replace radio, and texting hasn’t replaced email.
Certainly email is no longer the killer app of digital that it once was. Digital marketers abused email in the early days, laws were written, spam filters created…but email still gets through.
Particularly in the B2B space, email still provides significant opportunities to reach and engage prospects. eNewsletter sponsorships, opt-in lists and your in-house crm programs drive real results.