Digital Media Planning & Buying
Are you reaching prospects or just showing ads?
Digital offers media opportunities across an array of platforms, sites and devices – so it’s critical to deliver your message to the right audience at the right time.
It’s the mix that matters
- Display (banner) ads build awareness cost effectively with incredible levels of targeting.
- Social media ads tend to work best within the consideration and preference stage.
- Search ads work best at the bottom of the funnel when prospects are ready to take action.
However, you can and will get direct sales from a display ad – and search helps build awareness. Digital media planners have an array of arrows in their quiver to ensure you reach the right audience, at the right time, in a way that they can respond.
Digital Planning and Buying
We offer strategic media planning, management and analytics.
- We plan and purchase site direct, programmatic, network and other digital formats.
- We use the Bionic media planning tool to streamline efforts and provide consistency.
- We use DoubleClick Ad Serving to ensure your campaigns deliver as purchased.
- We offer online campaign reporting and develop complex tracking systems to measure impact against a variety of KPI’s.