Digital Media Planning & Buying

Are you reaching prospects or just showing ads?

Digital offers media opportunities across an array of platforms, sites and devices – so it’s critical to deliver your message to the right audience at the right time.

It’s the mix that matters

• Display (banner) ads build awareness cost effectively with incredible levels of targeting.
• Social media ads tend to work best within the consideration and preference stage.
• Search ads work best at the bottom of the funnel when prospects are ready to take action.

However, you can and will get direct sales from a display ad – and search helps build awareness. Digital media planners have an array of arrows in their quiver to ensure you reach the right audience, at the right time, in a way that they can respond.

Digital Planning and Buying

We offer strategic media planning, management and analytics.

• We plan and purchase site direct, programmatic, network and other digital formats.
• We use the Bionic media planning tool to streamline efforts and provide consistency.
• We use Google Campaign Manager Ad Serving to ensure your campaigns deliver as purchased.
• We offer online campaign reporting and develop complex tracking systems to measure impact against a variety of KPI’s.

If you’re thinking about implementing digital marketing efforts for your business, or just have some basic questions, we’d be happy to setup a 30 minute discussion with our experts. We’ll help you understand the technology, identify resource requirements and share some of the learnings and insights we’ve gained.