Digital offers media opportunities across an array of platforms, sites and devices – so it’s critical to deliver your message to the right audience at the right time.
It’s the mix that matters
Display (banner) ads build awareness cost effectively with incredible levels of targeting.
Social media ads tend to work best within the consideration and preference stage.
Search ads work best at the bottom of the funnel when prospects are ready to take action.
However, you can and will get direct sales from a display ad – and search helps build awareness. Digital media planners have an array of arrows in their quiver to ensure you reach the right audience, at the right time, in a way that they can respond.
Digital Planning and Buying
We offer strategic media planning, management and analytics.
We plan and purchase site direct, programmatic, network and other digital formats.
We use the Bionic media planning tool to streamline efforts and provide consistency.
We use DoubleClick Ad Serving to ensure your campaigns deliver as purchased.
We offer online campaign reporting and develop complex tracking systems to measure impact against a variety of KPI’s.