Digital Media Planning & Buying

Are you reaching prospects or just showing ads?

Digital offers media opportunities across an array of platforms, sites and devices – so it’s critical to deliver your message to the right audience at the right time.

It’s the mix that matters

  • Display (banner) ads build awareness cost effectively with incredible levels of targeting.
  • Social media ads tend to work best within the consideration and preference stage.
  • Search ads work best at the bottom of the funnel when prospects are ready to take action.

However, you can and will get direct sales from a display ad – and search helps build awareness. Digital media planners have an array of arrows in their quiver to ensure you reach the right audience, at the right time, in a way that they can respond.

Digital Planning and Buying

We offer strategic media planning, management and analytics.

  • We plan and purchase site direct, programmatic, network and other digital formats.
  • We use the Bionic media planning tool to streamline efforts and provide consistency.
  • We use Google Campaign Manager Ad Serving to ensure your campaigns deliver as purchased.
  • We offer online campaign reporting and develop complex tracking systems to measure impact against a variety of KPI’s.
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