Digital Media Planning & Buying

Are you reaching prospects or just showing ads?

Digital offers media opportunities across an array of platforms, sites and devices – so it’s critical to deliver your message to the right audience at the right time.

It’s the mix that matters

  • Display (banner) ads build awareness cost effectively with incredible levels of targeting.
  • Social media ads tend to work best within the consideration and preference stage.
  • Search ads work best at the bottom of the funnel when prospects are ready to take action.

However, you can and will get direct sales from a display ad – and search helps build awareness. Digital media planners have an array of arrows in their quiver to ensure you reach the right audience, at the right time, in a way that they can respond.

Digital Planning and Buying

We offer strategic media planning, management and analytics.

  • We plan and purchase site direct, programmatic, network and other digital formats.
  • We use the Bionic media planning tool to streamline efforts and provide consistency.
  • We use Google Campaign Manager Ad Serving to ensure your campaigns deliver as purchased.
  • We offer online campaign reporting and develop complex tracking systems to measure impact against a variety of KPI’s.
Centro Logo
Waze Logo

We are here to help!

If you’re thinking about implementing digital marketing efforts for your business, or just have some basic questions, we’d be happy to setup a 30 minute discussion with our experts. We’ll help you understand the technology, identify resource requirements and share some of the learnings and insights we’ve gained.

"*" indicates required fields

What are you interested in?*
This field is for validation purposes and should be left unchanged.

B2B Digital Marketing Articles

  • Sleeping_at_Virtual_Tradeshow

Succeed with Virtual Conferences

By |August 3rd, 2020|

Everyone is scrambling to do virtual trade shows, but how do you make them work? To understand what's happening and how to leverage virtual events we'll: Share our experience in an early-on virtual show [Read Article]