Peter Platt, President

Peter Platt, Internet Marketer

Peter is a 30-year veteran of the agency business and has been involved in internet marketing since the early 1990s. He was also one of the first 100 people certified in the Google AdWords program in 2004. Peter’s experience brings together a unique combination of business development, account management, technology and strategic planning skills. Peter provides an active voice to the internet marketing community, blogging and writing for iMedia, presenting at an array of conferences (including MediaPost & iMedia) as well as providing specific sessions on social, search and other forms of internet marketing.

Digital Career Highlights

Speaking Experience

With over 30 years experience in the interactive space, Peter has a lot of opinions and ideas about this industry. His core areas of strength include Digital Strategy, Digital Media, Search and Web Analytics. View the Industry Expertise page for a better understanding of our vertical market experience.

If you’re interested in having Peter participate at an upcoming event, please send an email to pplatt@AccountableDigital.com or call 585-205-8185 x100.

• Put Your Best Face Forward: 18-Month Checklists for Your Website & Social Media Presence
  AAS Solar Eclipse Planning Taskforce October 2022 (Presentation can be found at here)
• A Marketers Guide to Prepping and Transitioning to the New Google Analytics
  ConnectCMO, June 2022
• Digital Marketing Metrics the C-Suite will care about
  ConnectCMO April 2021
• Utilizing & Understanding Google Analytics
  Lorman (Webinar) Feb 2021
• A Guide to Google Data Studio
  Lorman (Webinar) Feb 2021
• The Digital Customer Journey is Not a Linear Path
  Webinar, Jun 2020
• Forget what you know about Web Submissions and get more leads
  ConnectCMO Virtual Summit April 2020
• Driving Credit Union Membership through Digital Marketing
  NYCU Excel19 (Lake George, NY) Jun 2019
• Using Social Media Targeting to Find Needles in theFoster Family Haystack
  AMA Nonprofit Marketing Conference (Washington, DC) July 2018
• Increase Your Business: A Hands-On Google Analytics Workshop
  NextCorps Seminar Series (Rochester, NY) Mar 2018
• Utilizing & Understanding Google Analytics
  Lorman (Webinar) Mar 2018
• Driving Credit Union Membership through Digital Marketing
  CUNA M&BD Conference (San Francisco, CA) Mar 2018
• How to use AdWords to Drive Sales
  NextCorps Seminar Series (Rochester, NY) Mar 2018
• iMedia ASPY Awards (Advisory Board Chair & Host)
  iMedia Agency Summit (New Orleans, LA) Oct 2017
• Digital For Good: Search and Display Marketing
  Causewave (Rochester, NY) June 2017
• In-house Migration of Programmatic Buying
  DigiDay Programmatic Summit (Scottsdale, AZ) May 2017
• Utilizing & Understanding Google Analytics
  Lorman (Webinar) Mar 2017
• Advanced Features and Functions in Google Analytics
  Lorman (Webinar) Dec 2016
• Driving Business with SEO
  AMA Roundtable (Rochester, NY) Oct 2016
• iMedia ASPY Awards (Advisory Board Chair & Host)
  iMedia Agency Summit (Austin, TX) May 2016
• Utilizing & Understanding Google Analytics
  Lorman (Webinar) Mar & Sept 2016
• iMedia ASPY Awards (Advisory Board Chair & Co-Host)
  iMedia Agency Summit (Los Angeles, CA) May 2015
• Take10: How to drive new business with SEO
  MarketingProfs Nov 2014
• Intro to Google Analytics
  SCORE/SBA (Rochester, NY) Oct 2014
• Social Media for Law Firms
  Association of Legal Administrators (Rochester, NY) Oct 2014
• Marketing for B2B: (Moderator)
  Digital Rochester (Rochester NY) Sept 2014
• Online Advertising: Attracting Buyers, Not Just Browsers
  Marketing Profs Retail Conference (Virtual) July 2014
• Take10: The 4 Most Important Reports in Google Analytics
  MarketingProfs Jun 2014
• Using Video in Digital Marketing
  Digital Rochester (Rochester, NY) May 2014
• Intro to Google Analytics
  SCORE/SBA (Rochester, NY) May 2014
• iMedia ASPY Awards (Advisory Board Chair & Co-Host)
  iMedia Agency Summit (Austin, TX) May 2014
• Trends in Google Analytics
  American Marketing Association (Webinar) Jan 2014
• Going Mobile: Marketing to Mobile Audiences (Moderator)
  Digital Rochester (Rochester, NY) May 2013
• ASPY Awards (Co-Host)
  iMedia Agency Summit (Austin, TX) May 2013
• Understanding Google Analytics
  Rochester Professional Consultants Network (Rochester, NY) Jan 2013
• Start Making Money with the Internet
  Timber Framers Guild, Eastern Conference (Washington, DC) Oct 12
• Sneak A Peak – Digital Strategy Expert
  American Marketing Association (Rochester, NY) Oct 12
• Measuring the success of your firms Internet Presence
  Monroe County Bar Association (Rochester, NY) Sept 12
• De-Mystifying Web Analytics and the Marketing Mix
  Creative Collaboration Group (Rochester, NY) July 12
• Panel: Google It! (Moderator)
  American Marketing Association (Rochester, NY) Mar 12
• It’s the People Stupid
  RAF 20 Mins & a Beer (Rochester, NY) Apr 11
• Rant: Seriously, Still With the Click?
  iMedia Agency Summit (Phoenix, AZ) Dec  10
• Panel:  I’m With the Brand: Is Ad Net Inventory Ready to Lift the Right Metrics?
  OMMA AdNets (New York, NY) Nov  10
• Panel: Is Google Taking Too Much Credit
  OMMA Global (New York, NY) Sept  10
• Webinar:  Marketing Strategies that Captivate Today’s Social Media Audiences
  Alterian Social Media ROI Series (Online) July 10
• Panel: Simplify the Stack: Fighting the New Cost and Complexity of Media Buying
  OMMA AdNets(Los Angeles, CA) July 10
• Agency Day Presentation: Just what are you measuring anyway?
  Point/Counterpoint – Can you build brand with digital marketing only?
  iMedia Agency Summit (Austin, TX) May 10
• Panel: Internet Marketing in the Nutrition Industry
  Nutrition Business Journal Annual Summit (Dana Point, CA) June 09
• Panel: Agency Buying Trends
  iMedia Agency Summit (Palm Springs, CA) Dec 08
• Panel: Staffing Challenges
  iMedia Agency Summit  (Austin, TX) May 08
• Search Marketing for Non-Profits
  Ad Council Annual Luncheons and Academy presentations (Rochester, NY)