Analytics blindness and false expectations
The other day I was thinking about how digital marketing programs often get caught-up chasing a metric that doesn't fully take into account the full [Read Article]
Using Social Media Targeting to Find Needles in the Foster Family Haystack
Presented at the 2018 AMA Nonprofit conference in Washington DC Session Overview With nonprofit marketing’s tight budgets, audience targeting can be dismissed as prohibitively costly [Read Article]
3 social networks that brands should ignore
Social media has changed the way people interact by providing new ways and new venues for people to interact with a much larger sphere of friends, acquaintances, and associates..
The 8 types of people who “like” your brand
As I started researching this article, I found quite a number of articles about the different types of Facebook friends and fans. They use a [Read Article]
5 reasons your brand doesn’t need Facebook
Originally published in iMediaConnection.com on August 29, 2012. Facebook is the darling of the social media world. Everybody's there, so your brand has to be [Read Article]