Analytics blindness and false expectations
The other day I was thinking about how digital marketing programs often get caught-up chasing a metric that doesn't fully take into account the full [Read Article]
The other day I was thinking about how digital marketing programs often get caught-up chasing a metric that doesn't fully take into account the full [Read Article]
Presented at the 2018 AMA Nonprofit conference in Washington DC Session Overview With nonprofit marketing’s tight budgets, audience targeting can be dismissed as prohibitively costly [Read Article]
Social media has changed the way people interact by providing new ways and new venues for people to interact with a much larger sphere of friends, acquaintances, and associates..
As I started researching this article, I found quite a number of articles about the different types of Facebook friends and fans. They use a [Read Article]
Originally published in iMediaConnection.com on August 29, 2012. Facebook is the darling of the social media world. Everybody's there, so your brand has to be [Read Article]