Digital Marketing Insights
How the death of the 3rd party cookie will help return us to more effective media planning
As data-centric media delivery has evolved with the advent of the 3rd party cookie, digital media was expected to improve, but the end result has had the opposite result. CPM's (Cost per Thousand Impressions) [Read Article]
Succeed with Virtual Conferences
Everyone is scrambling to do virtual trade shows, but how do you make them work? To understand what's happening and how to leverage virtual events we'll: Share our experience in an early-on virtual show [Read Article]
The 5 metrics that really matter
Since its inception, digital has been perceived as being the most measurable media. But most of that measurement has been meaningless. It’s time digital marketers stopped talking about clicks and impressions and instead focused on [Read Article]
Peter Platt featured on “The Currency”
Peter Platt recently got a chance to share his philosophy and approach to Digital Marketing on the Currency Podcast https://www.mikegastin.com/tc-006-peter-platt-accountable-digital/
Can you compete against the digital banks?
The financial industry is heavily focused on the bank of the future and one of the big concerns is a perception that consumers want an all digital solution. However, a recent study has found that [Read Article]
Analytics blindness and false expectations
The other day I was thinking about how digital marketing programs often get caught-up chasing a metric that doesn't fully take into account the full picture and I was reminded of the parable of the [Read Article]
Using Social Media Targeting to Find Needles in the Foster Family Haystack
Presented at the 2018 AMA Nonprofit conference in Washington DC Session Overview With nonprofit marketing’s tight budgets, audience targeting can be dismissed as prohibitively costly despite its importance in ensuring solid results and high ROI. [Read Article]
Engage members via digital marketing
The growing number of consumers using digital financial services makes digital marketing a crucial function, says Peter Platt, president of Accountable Digital. https://news.cuna.org/articles/113867-engage-members-via-digital-marketing
Driving Credit Union Membership with Digital Marketing
Peter Platt presented the latest trends in how to use digital marketing to drive credit union membership at the CUNA M&BD conference in San Francisco. His presentation included: Financial Digital Trends Measurement Techniques Digital User [Read Article]