There's a common misconception millenials don't want or care about having a local bank...they can do everything they need online. However, the data suggests a different story. In a study released by the Harris Poll in the beginning of 2017 roughly 1/3 of Gen-Xers and Baby Boomers stated that a bank's website was their [...]
Accountable Digital was thrilled to be recognized at the Causewave Annual Breakfast on May 11, 2017. Accountable Digital won the Chairman's Award for their work to help bring a digital media opportunities into the Media Bank. Working with Causewave and local publishers, non-profits can now take advantage of digital media opportunities provided to Causewave. In addition, [...]
Rochester, N.Y., May 1 – Digital marketing firm PSquared Digital, LLC has changed its name to Accountable Digital, LLC. “Digital marketing should focus on delivering business results, instead of technology or the latest internet fad,” says Peter Platt, the founder and president of Accountable Digital. “Our core focus is on helping clients be more successful using digital [...]
Think back, if you can, a generation or so ago when the local cable company was advertising its soon-to-come upgrades. “Digital,” the woman in the ad said, almost seductively. Not many of us knew then the vast changes that siren call had in store. Now, of course, we do. Peter Platt was at the cusp [...]
Companies are constantly coming up with ingenious ways to integrate workflow automation. These impressive advancements resulted in the creation of the Bionic Agency of the Year award to recognize the advertising agency that has made the most significant improvements in workflow automation technology that reduces non-working media costs, improves results for advertisers, and increases job satisfaction for [...]
The AOR has been replaced with a composite team of in house resources, agency partners, solutions providers and publishers all working together. So how do you make these complex teams work well together?
Banner ads have gotten a bad rap over the years -- and it's mostly our own fault...
Since its inception, digital technology has spawned the onset of reactionaries who may believe that receiving a thousand clicks means their website is humming right along. "More often than not, when we ask companies what digital does for their business, they don't know," said Peter Platt, president of PSquared Digital. "A lot of people talk [...]
The digital industry is comprised of an odd bunch of characters...
It's easy to poke fun at the guy walking down the street with his Google Glass, the woman at the coffee shop checking texts on her smart watch, or the jogger with a $150 Fuel Band that replaced a $5 pedometer..