Can you compete against the digital banks?
The financial industry is heavily focused on the bank of the future and one of the big concerns is a perception that consumers want an all digital solution. However, a recent study has found that [...]
Analytics blindness and false expectations
The other day I was thinking about how digital marketing programs often get caught-up chasing a metric that doesn't fully take into account the full picture and I was reminded of the parable of the [...]
Using Social Media Targeting to Find Needles in the Foster Family Haystack
Presented at the 2018 AMA Nonprofit conference in Washington DC With nonprofit marketing’s tight budgets, audience targeting can be dismissed as prohibitively costly despite its importance in ensuring solid results and high ROI. Hillside Family [...]
Driving Credit Union Membership with Digital Marketing
Peter Platt presented the latest trends in how to use digital marketing to drive credit union membership at the CUNA M&BD conference in San Francisco. His presentation included: Financial Digital Trends Measurement Techniques Digital User [...]
6 Ways to get the most from your Google Grant AdWords Account
You start off with great news…your nonprofit organization just got accepted into the Google Grant program and you’ve got up to $10,000 a month of free advertising! But then you start your campaigns and [...]
Millennial opportunities for local financial services organizations
There's a common misconception millenials don't want or care about having a local bank...they can do everything they need online. However, the data suggests a different story. In a study released by the Harris [...]
Accountable Digital recognized at Causewave Annual Celebration
Accountable Digital was thrilled to be recognized at the Causewave Annual Breakfast on May 11, 2017. Accountable Digital won the Chairman's Award for their work to help bring a digital media opportunities into the Media Bank. [...]
PSquared Digital Renamed Accountable Digital
Rochester, N.Y., May 1 – Digital marketing firm PSquared Digital, LLC has changed its name to Accountable Digital, LLC. “Digital marketing should focus on delivering business results, instead of technology or the latest internet fad,” says Peter [...]
Small business spotlight: PSquared Digital maximizes digital maze
Think back, if you can, a generation or so ago when the local cable company was advertising its soon-to-come upgrades. “Digital,” the woman in the ad said, almost seductively. Not many of us knew then [...]
PSquared Digital Named Bionic Agency of the Year
Companies are constantly coming up with ingenious ways to integrate workflow automation. These impressive advancements resulted in the creation of the Bionic Agency of the Year award to recognize the advertising agency that has made the most [...]