Presented at the 2018 AMA Nonprofit conference in Washington DC With nonprofit marketing’s tight budgets, audience targeting can be dismissed as prohibitively costly despite its importance in ensuring solid results and high ROI. Hillside Family of Agencies (HFA) used targeted social media to dramatically improve foster family recruitment, driving double-digit increases in the number of [...]
Peter Platt presented the latest trends in how to use digital marketing to drive credit union membership at the CUNA M&BD conference in San Francisco. His presentation included: Financial Digital Trends Measurement Techniques Digital User Trends Digital Strategy Case Studies Please contact us if you'd like to see his presentation and learn more.
You start off with great news…your nonprofit organization just got accepted into the Google Grant program and you’ve got up to $10,000 a month of free advertising! But then you start your campaigns and struggle to “spend” a few hundred dollars a month. What’s wrong? Why can’t you take better advantage of this offering? [...]
There's a common misconception millenials don't want or care about having a local bank...they can do everything they need online. However, the data suggests a different story. In a study released by the Harris Poll in the beginning of 2017 roughly 1/3 of Gen-Xers and Baby Boomers stated that a bank's website was their [...]
Accountable Digital was thrilled to be recognized at the Causewave Annual Breakfast on May 11, 2017. Accountable Digital won the Chairman's Award for their work to help bring a digital media opportunities into the Media Bank. Working with Causewave and local publishers, non-profits can now take advantage of digital media opportunities provided to Causewave. In addition, [...]
Rochester, N.Y., May 1 – Digital marketing firm PSquared Digital, LLC has changed its name to Accountable Digital, LLC. “Digital marketing should focus on delivering business results, instead of technology or the latest internet fad,” says Peter Platt, the founder and president of Accountable Digital. “Our core focus is on helping clients be more successful using digital [...]
Think back, if you can, a generation or so ago when the local cable company was advertising its soon-to-come upgrades. “Digital,” the woman in the ad said, almost seductively. Not many of us knew then the vast changes that siren call had in store. Now, of course, we do. Peter Platt was at the cusp [...]
Companies are constantly coming up with ingenious ways to integrate workflow automation. These impressive advancements resulted in the creation of the Bionic Agency of the Year award to recognize the advertising agency that has made the most significant improvements in workflow automation technology that reduces non-working media costs, improves results for advertisers, and increases job satisfaction for [...]
The AOR has been replaced with a composite team of in house resources, agency partners, solutions providers and publishers all working together. So how do you make these complex teams work well together?
Banner ads have gotten a bad rap over the years -- and it's mostly our own fault...