Analytics blindness and false expectations
The other day I was thinking about how digital marketing programs often get caught-up chasing a metric that doesn't fully take into account the full [Read Article]
The other day I was thinking about how digital marketing programs often get caught-up chasing a metric that doesn't fully take into account the full [Read Article]
Most people are pretty happy when they take a look at their web site traffic and see that a large share of traffic coming to [Read Article]