Do You Have a Marketing Dashboard or a Kitchen Sink?
Marketing metrics can be highly addictive - there are so many metrics to report on and there's a natural tendency to want to see [Read Article]
Marketing metrics can be highly addictive - there are so many metrics to report on and there's a natural tendency to want to see [Read Article]
Since its inception, digital has been perceived as being the most measurable media. But most of that measurement has been meaningless. It’s time digital marketers [Read Article]
The other day I was thinking about how digital marketing programs often get caught-up chasing a metric that doesn't fully take into account the full [Read Article]
Originally published in iMediaConnection.com by Peter Platt on December 10, 2012. Digital marketing has already had its share of watershed moments. 2013 is not going to [Read Article]
Finally, we can now safely say that the year of mobile has arrived. According to Nielsen, 50% of US mobile phone users now have smartphones. [Read Article]
Most people are pretty happy when they take a look at their web site traffic and see that a large share of traffic coming to [Read Article]
This blog cross-posted at iMedia Connection on July 18, 2011. As online marketers, we’ve long touted the benefits of online marketing as being the most [Read Article]