Do You Have a Marketing Dashboard or a Kitchen Sink?
Marketing metrics can be highly addictive - there are so many metrics to report on and there's a natural tendency to want to see [Read Article]
The 5 Metrics That Really Matter
Since its inception, digital has been perceived as being the most measurable media. But most of that measurement has been meaningless. It’s time digital marketers [Read Article]
Analytics blindness and false expectations
The other day I was thinking about how digital marketing programs often get caught-up chasing a metric that doesn't fully take into account the full [Read Article]
6 trends that will shape digital in 2013
Originally published in iMediaConnection.com by Peter Platt on December 10, 2012. Digital marketing has already had its share of watershed moments. 2013 is not going to [Read Article]
“Where” may be more important than “who”
Finally, we can now safely say that the year of mobile has arrived. According to Nielsen, 50% of US mobile phone users now have smartphones. [Read Article]
Is your search traffic really helping your business?
Most people are pretty happy when they take a look at their web site traffic and see that a large share of traffic coming to [Read Article]
10 reasons to hate the click
This blog cross-posted at iMedia Connection on July 18, 2011. As online marketers, we’ve long touted the benefits of online marketing as being the most [Read Article]