Peter Platt Speaker Bio 2017-03-30T12:28:16+00:00

With over 20 years experience in the interactive space, Peter has a lot of opinions and ideas about this industry. His core areas of strength include Digital Strategy, Digital Media, Search and Web Analytics. View the Account Experience page for a better understanding of our vertical market experience.

If you’re interested in having Peter participate at an upcoming event, please send an email to or call 585-205-8185.

Speaking Experience

  • Advanced Features and Functions in Google Analytics
    Lorman (Webinar) Dec 2016
  • Driving Business with SEO
    AMA Roundtable (Rochester, NY) Oct 2016
  • iMedia ASPY Awards (Advisory Board Chair & Host)
    iMedia Agency Summit (Austin, TX) May 2016
  • Utilizing & Understanding Google Analytics
    Lorman (Webinar) Mar & Sept 2016
  • iMedia ASPY Awards (Advisory Board Chair & Co-Host)
    iMedia Agency Summit (Los Angeles, CA) May 2015
  • Take10: How to drive new business with SEO
    MarketingProfs Nov 2014
  • Intro to Google Analytics
    SCORE/SBA (Rochester, NY) Oct 2014
  • Social Media for Law Firms
    Association of Legal Administrators (Rochester, NY) Oct 2014
  • Marketing for B2B: (Moderator)
    Digital Rochester (Rochester NY) Sept 2014
  • Online Advertising: Attracting Buyers, Not Just Browsers
    Marketing Profs Retail Conference (Virtual) July 2014
  • Take10: The 4 Most Important Reports in Google Analytics
    MarketingProfs Jun 2014
  • Using Video in Digital Marketing
    Digital Rochester (Rochester, NY) May 2014
  • Intro to Google Analytics
    SCORE/SBA (Rochester, NY) May 2014
  • iMedia ASPY Awards (Advisory Board Chair & Co-Host)
    iMedia Agency Summit (Austin, TX) May 2014
  • Trends in Google Analytics
    American Marketing Association (Webinar) Jan 2014
  • Going Mobile: Marketing to Mobile Audiences (Moderator)
    Digital Rochester (Rochester, NY) May 2013
  • ASPY Awards (Co-Host)
    iMedia Agency Summit (Austin, TX) May 2013
  • Understanding Google Analytics
    Rochester Professional Consultants Network (Rochester, NY) Jan 2013
  • Start Making Money with the Internet
    Timber Framers Guild, Eastern Conference (Washington, DC) Oct 12
  • Sneak A Peak – Digital Strategy Expert
    American Marketing Association (Rochester, NY) Oct 12
  • Measuring the success of your firms Internet Presence
    Monroe County Bar Association (Rochester, NY) Sept 12
  • De-Mystifying Web Analytics and the Marketing Mix
    Creative Collaboration Group (Rochester, NY) July 12
  • Panel: Google It! (Moderator)
    American Marketing Association (Rochester, NY) Mar 12
  • It’s the People Stupid
    RAF 20 Mins & a Beer (Rochester, NY) Apr 11
  • Rant: Seriously, Still With the Click?
    iMedia Agency Summit (Phoenix, AZ) Dec  10
  • Panel:  I’m With the Brand: Is Ad Net Inventory Ready to Lift the Right Metrics?
    OMMA AdNets (New York, NY) Nov  10
  • Panel: Is Google Taking Too Much Credit
    OMMA Global (New York, NY) Sept  10
  • Webinar:  Marketing Strategies that Captivate Today’s Social Media Audiences
    Alterian Social Media ROI Series (Online) July 10
  • Panel: Simplify the Stack: Fighting the New Cost and Complexity of Media Buying
    OMMA AdNets(Los Angeles, CA) July 10
  • Agency Day Presentation: Just what are you measuring anyway?
    Point/Counterpoint – Can you build brand with digital marketing only?

    iMedia Agency Summit (Austin, TX) May 10
  • Panel: Internet Marketing in the Nutrition Industry
    Nutrition Business Journal Annual Summit (Dana Point, CA) June 09
  • Panel:  Agency Buying Trends
    iMedia Agency Summit (Palm Springs, CA) Dec 08
  • Panel: Staffing Challenges
    iMedia Agency Summit  (Austin, TX) May 08
  • Search Marketing for Non-Profits
    Blah, Blah, Blog
    Ad Council Annual Luncheons and Academy presentations (Rochester, NY)