Millennial opportunities for local financial services organizations

There's a common misconception millenials don't want or care about having a local bank...they can do everything they need online.  However, the data suggests a different story. In a study released by the Harris Poll in the beginning of 2017 roughly 1/3 of Gen-Xers and Baby Boomers stated that a bank's website was their [...]

By | 2017-09-24T12:27:09+00:00 June 15th, 2017|

The power of frenemies

The AOR has been replaced with a composite team of in house resources, agency partners, solutions providers and publishers all working together. So how do you make these complex teams work well together?

By | 2017-03-30T11:27:59+00:00 December 7th, 2016|

3 wearables marketers must follow

It's easy to poke fun at the guy walking down the street with his Google Glass, the woman at the coffee shop checking texts on her smart watch, or the jogger with a $150 Fuel Band that replaced a $5 pedometer..

By | 2014-03-13T23:04:59+00:00 March 13th, 2014|

6 vendors our industry doesn’t need

Originally published in iMediaConnection.com on September 30, 2013. Our industry is full of great ideas and new ways to engage prospects. And every now and then, something comes around that changes the industry. In 1997, who would have thought we needed another search engine? And then along came Google, which not only changed the search [...]

By | 2013-09-30T07:19:39+00:00 September 30th, 2013|

The 8 types of people who “like” your brand

Originally published in iMediaConnection on February 6, 2013. As I started researching this article, I found quite a number of articles about the different types of Facebook friends and fans. They use a lot of cute names for the types of friends and fans (my favorite being "the poker player" -- thank goodness Facebook's poke [...]

By | 2013-06-28T11:47:38+00:00 June 28th, 2013|

6 trends that will shape digital in 2013

Originally published in iMediaConnection.com by Peter Platt on December 10, 2012. Digital marketing has already had its share of watershed moments. 2013 is not going to be “the year of the [fill in the blank].” Instead, 2013 is going to build on the digital accomplishments of the past. Our industry is going to continue its refinement [...]

By | 2017-04-20T10:55:23+00:00 December 11th, 2012|

The 5 metrics that really matter

Originally published in iMediaConnection.com on October 31, 2012. Since its inception, digital has been perceived as being the most measurable media. But most of that measurement has been meaningless. It’s time digital marketers stopped talking about clicks and impressions and instead focused on what’s important to marketers — business results. This is pretty easy if [...]

By | 2012-10-31T08:25:33+00:00 October 31st, 2012|