7 Ways to Curate Your Digital Recruiting Presence
When searching for a new job one of the first pieces of advice prospective employees receive is to make sure their online social profiles are up to date and appropriate just in case the hiring [...]
When searching for a new job one of the first pieces of advice prospective employees receive is to make sure their online social profiles are up to date and appropriate just in case the hiring [...]
As we reach mid-2021, nearly 40% of our clients' over 58 million website sessions has come from mobile devices. During the peak of the pandemic, mobile usage dropped as people stayed home and spent [...]
Marketing metrics can be highly addictive - there are so many metrics to report on and there's a natural tendency to want to see them all. However, the reality is too much data tends [...]
As data-centric media delivery has evolved with the advent of the 3rd party cookie, digital media was expected to improve, but the end result has had the opposite result. CPM's (Cost per Thousand Impressions) [...]
Everyone is scrambling to do virtual trade shows, but how do you make them work? To understand what's happening and how to leverage virtual events we'll: Share our experience in an early-on virtual show [...]
Since its inception, digital has been perceived as being the most measurable media. But most of that measurement has been meaningless. It’s time digital marketers stopped talking about clicks and impressions and instead focused on [...]
The financial industry is heavily focused on the bank of the future and one of the big concerns is a perception that consumers want an all digital solution. However, a recent study has found that [...]
The other day I was thinking about how digital marketing programs often get caught-up chasing a metric that doesn't fully take into account the full picture and I was reminded of the parable of the [...]
Presented at the 2018 AMA Nonprofit conference in Washington DC Session Overview With nonprofit marketing’s tight budgets, audience targeting can be dismissed as prohibitively costly despite its importance in ensuring solid results and high ROI. [...]
Peter Platt presented the latest trends in how to use digital marketing to drive credit union membership at the CUNA M&BD conference in San Francisco. His presentation included: Financial Digital Trends Measurement Techniques Digital User [...]