The power of frenemies
The AOR has been replaced with a composite team of in house resources, agency partners, solutions providers and publishers all working together. So how do you make these complex teams work well together?
The 5 superpowers of banner ads we’ve overlooked
Banner ads have gotten a bad rap over the years -- and it's mostly our own fault...
5 things great bosses always do
The digital industry is comprised of an odd bunch of characters...
3 wearables marketers must follow
It's easy to poke fun at the guy walking down the street with his Google Glass, the woman at the coffee shop checking texts on her smart watch, or the jogger with a $150 Fuel Band that replaced a $5 pedometer..
3 social networks that brands should ignore
Social media has changed the way people interact by providing new ways and new venues for people to interact with a much larger sphere of friends, acquaintances, and associates..
6 vendors our industry doesn’t need
Originally published in iMediaConnection.com on September 30, 2013. Our industry is full of great ideas and new ways to engage prospects. And every now and then, something comes around that changes the industry. In 1997, who would have thought we needed another search engine? And then along came Google, which not only changed the search [...]
The 8 types of people who “like” your brand
Originally published in iMediaConnection on February 6, 2013. As I started researching this article, I found quite a number of articles about the different types of Facebook friends and fans. They use a lot of cute names for the types of friends and fans (my favorite being "the poker player" -- thank goodness Facebook's poke [...]
6 trends that will shape digital in 2013
Originally published in iMediaConnection.com by Peter Platt on December 10, 2012. Digital marketing has already had its share of watershed moments. 2013 is not going to be “the year of the [fill in the blank].” Instead, 2013 is going to build on the digital accomplishments of the past. Our industry is going to continue its refinement [...]
The 5 metrics that really matter
Originally published in iMediaConnection.com on October 31, 2012. Since its inception, digital has been perceived as being the most measurable media. But most of that measurement has been meaningless. It’s time digital marketers stopped talking about clicks and impressions and instead focused on what’s important to marketers — business results. This is pretty easy if [...]
5 reasons your brand doesn’t need Facebook
Originally published in iMediaConnection.com on August 29, 2012. Facebook is the darling of the social media world. Everybody's there, so your brand has to be there. Or does it? While most brands are desperately trying to develop a Facebook strategy and build their presence and "likes," the reality is that a Facebook presence isn't the [...]