Presented at the 2018 AMA Nonprofit conference in Washington DC With nonprofit marketing’s tight budgets, audience targeting can be dismissed as prohibitively costly despite its importance in ensuring solid results and high ROI. Hillside Family of Agencies (HFA) used targeted social media to dramatically improve foster family recruitment, driving double-digit increases in the number of [...]
Peter Platt presented the latest trends in how to use digital marketing to drive credit union membership at the CUNA M&BD conference in San Francisco. His presentation included: Financial Digital Trends Measurement Techniques Digital User Trends Digital Strategy Case Studies Please contact us if you'd like to see his presentation and learn more.
You start off with great news…your nonprofit organization just got accepted into the Google Grant program and you’ve got up to $10,000 a month of free advertising! But then you start your campaigns and struggle to “spend” a few hundred dollars a month. What’s wrong? Why can’t you take better advantage of this offering? [...]
There's a common misconception millenials don't want or care about having a local bank...they can do everything they need online. However, the data suggests a different story. In a study released by the Harris Poll in the beginning of 2017 roughly 1/3 of Gen-Xers and Baby Boomers stated that a bank's website was their [...]
The AOR has been replaced with a composite team of in house resources, agency partners, solutions providers and publishers all working together. So how do you make these complex teams work well together?
Banner ads have gotten a bad rap over the years -- and it's mostly our own fault...
The digital industry is comprised of an odd bunch of characters...
It's easy to poke fun at the guy walking down the street with his Google Glass, the woman at the coffee shop checking texts on her smart watch, or the jogger with a $150 Fuel Band that replaced a $5 pedometer..
Social media has changed the way people interact by providing new ways and new venues for people to interact with a much larger sphere of friends, acquaintances, and associates..
Originally published in iMediaConnection.com on September 30, 2013. Our industry is full of great ideas and new ways to engage prospects. And every now and then, something comes around that changes the industry. In 1997, who would have thought we needed another search engine? And then along came Google, which not only changed the search [...]