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Using Social Media Targeting to Find Needles in the Foster Family Haystack

Presented at the 2018 AMA Nonprofit conference in Washington DC With nonprofit marketing’s tight budgets, audience targeting can be dismissed as prohibitively costly despite its importance in ensuring solid results and high ROI. Hillside Family of Agencies (HFA) used targeted social media to dramatically improve foster family recruitment, driving double-digit increases in the number of [...]

By Peter Platt|2018-08-02T16:20:12+00:00July 17th, 2018|
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Driving Credit Union Membership with Digital Marketing

Peter Platt presented the latest trends in how to use digital marketing to drive credit union membership at the CUNA M&BD conference  in San Francisco.  His presentation included: Financial Digital Trends Measurement Techniques Digital User Trends Digital Strategy Case Studies Please contact us if you'd like to see his presentation and learn more.

By Peter Platt|2018-08-02T15:29:31+00:00March 12th, 2018|
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6 Ways to get the most from your Google Grant AdWords Account

You start off with great news…your nonprofit organization just got accepted into the Google Grant program and you’ve got up to $10,000 a month of free advertising! But then you start your campaigns and struggle to “spend” a few hundred dollars a month. What’s wrong? Why can’t you take better advantage of this offering? [...]

By Peter Platt|2018-10-08T10:14:55+00:00February 1st, 2018|
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Millennial opportunities for local financial services organizations

There's a common misconception millenials don't want or care about having a local bank...they can do everything they need online.  However, the data suggests a different story. In a study released by the Harris Poll in the beginning of 2017 roughly 1/3 of Gen-Xers and Baby Boomers stated that a bank's website was their [...]

By Peter Platt|2017-09-24T12:27:09+00:00June 15th, 2017|
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  • the-power-of-frenemies

The power of frenemies

The AOR has been replaced with a composite team of in house resources, agency partners, solutions providers and publishers all working together. So how do you make these complex teams work well together?

By Peter Platt|2018-06-19T14:21:50+00:00December 7th, 2016|
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  • 5_superpowers_banner_ads

The 5 superpowers of banner ads we’ve overlooked

Banner ads have gotten a bad rap over the years -- and it's mostly our own fault...

By Peter Platt|2018-06-19T14:24:24+00:00February 11th, 2015|
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  • 5 things great bosses always do photo

5 things great bosses always do

The digital industry is comprised of an odd bunch of characters...

By Peter Platt|2018-06-19T14:25:28+00:00September 2nd, 2014|
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3 wearables marketers must follow

It's easy to poke fun at the guy walking down the street with his Google Glass, the woman at the coffee shop checking texts on her smart watch, or the jogger with a $150 Fuel Band that replaced a $5 pedometer..

By Peter Platt|2018-10-08T10:16:35+00:00March 13th, 2014|
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3 social networks that brands should ignore

Social media has changed the way people interact by providing new ways and new venues for people to interact with a much larger sphere of friends, acquaintances, and associates..

By Peter Platt|2018-06-19T14:27:21+00:00November 26th, 2013|
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6 vendors our industry doesn’t need

Originally published in iMediaConnection.com on September 30, 2013. Our industry is full of great ideas and new ways to engage prospects. And every now and then, something comes around that changes the industry. In 1997, who would have thought we needed another search engine? And then along came Google, which not only changed the search [...]

By Peter Platt|2018-06-19T14:28:19+00:00September 30th, 2013|
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Recent Posts

  • Using Social Media Targeting to Find Needles in the Foster Family Haystack
  • Driving Credit Union Membership with Digital Marketing
  • 6 Ways to get the most from your Google Grant AdWords Account

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