Website Action Plan

Strategic Blueprint for a Smarter, Stronger Web Presence

Your website is often the first impression you make—let’s make sure it’s built on a rock-solid plan. Our Website Action Plan is a foundational, research-driven roadmap that sets the stage for an effective and scalable website build. Whether you’re rebuilding from scratch or realigning an underperforming site, this is where smart websites begin.

Looking for something more lightweight? Our Digital Foundations service is a great fit for early-stage businesses or organizations not yet ready for a full website overhaul.

  • Assessment of current efforts
  • Benchmarking against competitors
  • Definition of digital key performance indicators (dKPIs)
  • Prioritized strategic recommendations

What it does

  • Creates a blueprint before you build.
    Just like you wouldn’t construct a house without architectural plans, this process defines the structure, functionality, and content priorities before design or development begins.

  • Delivers a clear, actionable strategy.
    We identify technical requirements, define audience needs, outline your site architecture, and prioritize must-have functionality using our MoSCoW framework.

  • Informs accurate budgets and timelines.
    With clarity around needs and priorities, you get realistic estimates for your website project—no guesswork or budget surprises.

  • Surfaces competitive insights to sharpen your edge.
    Our high-level competitive analysis reveals how your rivals are attracting traffic, structuring their content, and targeting keywords—so your site can be built with smart differentiation in mind.

What it doesn’t do

  • It’s not a design or development project (yet).
     This plan sets the stage but doesn’t include content creation, design mockups, or development work unless added as optional services.

  •  It’s not locked into our development team.
    The plan is uniquely crafted for your business and goals, and you’re free to use it with any internal or external development team.

  • It doesn’t prescribe cookie-cutter solutions.
    Every Website Action Plan is tailored to your goals, audience, and competitive landscape.

How we do it better

  • Rooted in analytics and real user data.
    We go beyond gut instinct by reviewing your digital ecosystem, analyzing historical data, and layering on competitive benchmarks using tools like Google Analytics, SimilarWeb, and SEMrush.

  • Platform-flexible with a practical bias.
    While we typically build sites in WordPress and HubSpot, our recommendations are based on what best fits your goals, team, and tech stack—not what ties you to a particular vendor.

  • Future-focused.
    We anticipate scaling needs, site evolution, and performance tracking—not just launch-day success.

How it works

With an investment of $6,000 your Website Action Plan will be complete in 5-8 weeks and provide a solid set of plans for your new web presence.
Dependent on the complexity a full build or redesign is typically a $20,000 – $25,000 investment including this planning phase.

The optional design/concept phase adds $2,250 to the Website Action Plan cost and can be completed within the same timeframe

Phase 1: Assess & Define

  • Kick-off call to align on business goals, KPIs, audiences, and site pain points
  • Analytics review + competitive audit
  • Identify content and functionality needs
  • Target audience profiling
  • Summary session to present findings and confirm goals

Phase 2: Plan, Prioritize & Architect

  • Functional prioritization using the MoSCoW method
  • Technical requirements (CMS, integrations, success metrics)
  • Information architecture outlining content hierarchy and navigation
  • Wireframes of key pages to visualize structure and UX flows
  • Final presentation to review findings and recommendations

Phase 3: Development Plan Proposal

  • Receive a full proposal for design and development (with Accountable or another vendor of your choice)

Optional: Visual Concepts

  • Add-on design mockups for homepage and key interior pages to help visualize the plan in action

What it supports

  • Confident, cost-effective website development
  • Stronger user experiences and conversion paths
  • Internal alignment across marketing, sales, and executive stakeholders
  • A streamlined RFP or vendor selection process
  • Roadmapping future phases of site evolution

How it starts

Schedule a free, 15-minute consultation with our digital marketing experts to see if we are a good fit to help take your business to the next level.