Credit Union Digital Marketing
Financial services digital ad spending is growing 18% this year. Are you ready?
Whether you are a small, mid-sized, or large credit union, remaining relevant and competitive in your desired market can be a challenge (especially against the big banks that you compete with). We understand the unique requirements of credit union marketing and can help you develop new and competitive strategies to aid in member growth and retention.
We are a strategic marketing agency that has had great success in generating a positive ROI for credit unions. We use digital Key Performance Indicators (dKPIs) aligned with your business objectives to drive strategy and tactical execution.
Our results-based programs support digital marketing, digital media planning/buying, digital strategy, SEO, paid search, digital campaign management, and website & mobile analytics.
Credit Union Digital Marketing Presentations & Articles
7 Ways to Curate Your Digital Recruiting Presence
When searching for a new job one of the first pieces of advice prospective employees receive is to make sure their online social profiles are up to date and appropriate just in case the hiring [Read Article]
3 Easy Things You Can Do to Improve Your Mobile Strategy
As we reach mid-2021, nearly 40% of our clients' over 58 million website sessions has come from mobile devices. During the peak of the pandemic, mobile usage dropped as people stayed home and spent [Read Article]
Do You Have a Marketing Dashboard or a Kitchen Sink?
Marketing metrics can be highly addictive - there are so many metrics to report on and there's a natural tendency to want to see them all. However, the reality is too much data tends [Read Article]
Can you compete against the digital banks?
The financial industry is heavily focused on the bank of the future and one of the big concerns is a perception that consumers want an all digital solution. However, a recent study has found that [Read Article]
Engage members via digital marketing
The growing number of consumers using digital financial services makes digital marketing a crucial function, says Peter Platt, president of Accountable Digital. https://news.cuna.org/articles/113867-engage-members-via-digital-marketing
Driving Credit Union Membership with Digital Marketing
Peter Platt presented the latest trends in how to use digital marketing to drive credit union membership at the CUNA M&BD conference in San Francisco. His presentation included: Financial Digital Trends Measurement Techniques Digital User [Read Article]