Credit Union Digital Marketing
Financial services digital ad spending is growing 18% this year. Are you ready?
Whether you are a small, mid-sized, or large credit union, remaining relevant and competitive in your desired market can be a challenge (especially against the big banks that you compete with). We understand the unique requirements of credit union marketing and can help you develop new and competitive strategies to aid in member growth and retention.
We are a strategic marketing agency that has had great success in generating a positive ROI for credit unions. We use digital Key Performance Indicators (dKPIs) aligned with your business objectives to drive strategy and tactical execution.
Our results-based programs support digital marketing, digital media planning/buying, digital strategy, SEO, paid search, digital campaign management, and website & mobile analytics.
Credit Union Digital Marketing Presentations & Articles
3 Easy Things You Can Do to Improve Your Mobile Strategy
As we reach mid-2021, nearly 40% of our clients' over 58 million website sessions has come from mobile devices. During the peak of the pandemic, mobile usage dropped as people stayed home and spent [Read Article]
Do You Have a Marketing Dashboard or a Kitchen Sink?
Marketing metrics can be highly addictive - there are so many metrics to report on and there's a natural tendency to want to see them all. However, the reality is too much data tends [Read Article]
How the Death of the 3rd Party Cookie Will Help Return us to More Effective Media Planning
As data-centric media delivery has evolved with the advent of the 3rd party cookie, digital media was expected to improve, but the end result has had the opposite result. CPM's (Cost per Thousand Impressions) [Read Article]
Succeed with Virtual Conferences
Everyone is scrambling to do virtual trade shows, but how do you make them work? To understand what's happening and how to leverage virtual events we'll: Share our experience in an early-on virtual show [Read Article]
The 5 Metrics That Really Matter
Since its inception, digital has been perceived as being the most measurable media. But most of that measurement has been meaningless. It’s time digital marketers stopped talking about clicks and impressions and instead focused on [Read Article]
Peter Platt featured on “The Currency”
Peter Platt recently got a chance to share his philosophy and approach to Digital Marketing on the Currency Podcast https://www.mikegastin.com/tc-006-peter-platt-accountable-digital/