Credit Union Digital Marketing
Financial services digital ad spending is growing 18% this year. Are you ready?
Whether you are a small, mid-sized, or large credit union, remaining relevant and competitive in your desired market can be a challenge (especially against the big banks that you compete with). We understand the unique requirements of credit union marketing and can help you develop new and competitive strategies to aid in member growth and retention.
We are a strategic marketing agency that has had great success in generating a positive ROI for credit unions. We use digital Key Performance Indicators (dKPIs) aligned with your business objectives to drive strategy and tactical execution.
Our results-based programs support digital marketing, digital media planning/buying, digital strategy, SEO, paid search, digital campaign management, and website & mobile analytics.
Credit Union Digital Marketing Presentations & Articles
Can you compete against the digital banks?
The financial industry is heavily focused on the bank of the future and one of the big concerns is a perception that consumers want an all digital solution. However, a recent study has found that [...]
Analytics blindness and false expectations
The other day I was thinking about how digital marketing programs often get caught-up chasing a metric that doesn't fully take into account the full picture and I was reminded of the parable of the [...]
Engage members via digital marketing
The growing number of consumers using digital financial services makes digital marketing a crucial function, says Peter Platt, president of Accountable Digital. https://news.cuna.org/articles/113867-engage-members-via-digital-marketing
Driving Credit Union Membership with Digital Marketing
Peter Platt presented the latest trends in how to use digital marketing to drive credit union membership at the CUNA M&BD conference in San Francisco. His presentation included: Financial Digital Trends Measurement Techniques Digital User [...]
Millennial opportunities for local financial services organizations
There's a common misconception millenials don't want or care about having a local bank...they can do everything they need online. However, the data suggests a different story. In a study released by the Harris [...]