Nonprofit Digital Marketing

Nonprofit marketers face a unique set of challenges. In addition to promoting the mission of your organization, you also need to reach and engage the community, donors, volunteers and other influential audiences.  Your marketing team has to manage a variety of complex Key Performance Indicators (KPI’s) not only centered on the work of the organization, but also events, fundraising and other activities that are core to your organizations success.

Services for nonprofits

At Accountable Digital, we’re experienced in digital donations (working with DonorPerfect and similar platforms), Google Grant AdWords campaign management, social media monitoring and management as well as more traditional digital media initiatives including search (paid and organic) and digital advertising.

Contact us

To learn more about how we can help your organization, please complete our assessment request form below, or give us a call at 585.205.8185.

50% of Nonprofits plan to add digital marketing skills this year.

Do you need to hire, allocate existing resources or outsource?
Request our best practices guide.

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Nonprofit Digital Marketing Presentations & Articles

  • Sleeping_at_Virtual_Tradeshow

Succeed with Virtual Conferences

Everyone is scrambling to do virtual trade shows, but how do you make them work? To understand what's happening and how to leverage virtual events we'll: Share our experience in an early-on virtual show [Read Article]

  • 5 Metrics That Really Matter - Ruler

The 5 Metrics That Really Matter

Since its inception, digital has been perceived as being the most measurable media. But most of that measurement has been meaningless. It’s time digital marketers stopped talking about clicks and impressions and instead focused on [Read Article]

  • Peter Platt teaching a digital marketing class

Engage members via digital marketing

The growing number of consumers using digital financial services makes digital marketing a crucial function, says Peter Platt, president of Accountable Digital.

PSquared Digital Renamed Accountable Digital

Rochester, N.Y., May 1 – Digital marketing firm PSquared Digital, LLC has changed its name to Accountable Digital, LLC. “Digital marketing should focus on delivering business results, instead of technology or the latest internet fad,” says Peter [Read Article]

  • the-power-of-frenemies

The power of frenemies

The AOR has been replaced with a composite team of in house resources, agency partners, solutions providers and publishers all working together. So how do you make these complex teams work well together?

3 wearables marketers must follow

It's easy to poke fun at the guy walking down the street with his Google Glass, the woman at the coffee shop checking texts on her smart watch, or the jogger with a $150 Fuel Band that replaced a $5 pedometer..

10 reasons to hate the click

This blog cross-posted at iMedia Connection on July 18, 2011. As online marketers, we’ve long touted the benefits of online marketing as being the most measurable form of advertising. While in theory there is some [Read Article]

Request a free assessment

Complete the form below for a free, no obligation review of your current digital marketing (including a review of your Google Grant AdWords account if appropriate). We’ll take an outside look at your activity and provide a 30-minute consultation to help you identify opportunities to improve your digital marketing efforts.

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