Nonprofit Digital Marketing2018-08-28T11:32:39-04:00

Nonprofit Digital Marketing

Nonprofit marketers face a unique set of challenges. In addition to promoting the mission of your organization, you also need to reach and engage the community, donors, volunteers and other influential audiences.  Your marketing team has to manage a variety of complex Key Performance Indicators (KPI’s) not only centered on the work of the organization, but also events, fundraising and other activities that are core to your organizations success.

Services for nonprofits

At Accountable Digital, we’re experienced in digital donations (working with DonorPerfect and similar platforms), Google Grant AdWords campaign management, social media monitoring and management as well as more traditional digital media initiatives including search (paid and organic) and digital advertising.

Contact us

To learn more about how we can help your organization, please complete our assessment request form, or give us a call at 585.205.8185.

Nonprofit Digital Marketing Presentations & Articles

Analytics blindness and false expectations

By |February 6th, 2019|

The other day I was thinking about how digital marketing programs often get caught-up chasing a metric that doesn't fully take into account the full picture and I was reminded of the parable of the [...]

The 8 types of people who “like” your brand

By |June 28th, 2013|

Originally published in iMediaConnection on February 6, 2013. As I started researching this article, I found quite a number of articles about the different types of Facebook friends and fans. They use a lot of [...]

50% of Nonprofits plan to add digital marketing skills this year.

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Complete the form below for a free, no obligation review of your current digital marketing (including a review of your Google Grant AdWords account if appropriate). We’ll take an outside look at your activity and provide a 30-minute consultation to help you identify opportunities to improve your digital marketing efforts.