Nonprofit Digital Marketing
Nonprofit marketers face a unique set of challenges. In addition to promoting the mission of your organization, you also need to reach and engage the community, donors, volunteers and other influential audiences. Your marketing team has to manage a variety of complex Key Performance Indicators (KPI’s) not only centered on the work of the organization, but also events, fundraising and other activities that are core to your organizations success.
Services for nonprofits
At Accountable Digital, we’re experienced in digital donations (working with DonorPerfect and similar platforms), Google Grant AdWords campaign management, social media monitoring and management as well as more traditional digital media initiatives including search (paid and organic) and digital advertising.
Contact us
To learn more about how we can help your organization, please complete our assessment request form, or give us a call at 585.205.8185.
Nonprofit Digital Marketing Presentations & Articles
Analytics blindness and false expectations
The other day I was thinking about how digital marketing programs often get caught-up chasing a metric that doesn't fully take into account the full picture and I was reminded of the parable of the [Read Article]
Using Social Media Targeting to Find Needles in the Foster Family Haystack
Presented at the 2018 AMA Nonprofit conference in Washington DC With nonprofit marketing’s tight budgets, audience targeting can be dismissed as prohibitively costly despite its importance in ensuring solid results and high ROI. Hillside Family [Read Article]
6 Ways to get the most from your Google Grant AdWords Account
You start off with great news…your nonprofit organization just got accepted into the Google Grant program and you’ve got up to $10,000 a month of free advertising! But then you start your campaigns and [Read Article]
The 8 types of people who “like” your brand
Originally published in iMediaConnection on February 6, 2013. As I started researching this article, I found quite a number of articles about the different types of Facebook friends and fans. They use a lot of [Read Article]
50% of Nonprofits plan to add digital marketing skills this year.
Do you need to hire, allocate existing resources or outsource? Get our best practices guide.
Request a free assessment
Complete the form below for a free, no obligation review of your current digital marketing (including a review of your Google Grant AdWords account if appropriate). We’ll take an outside look at your activity and provide a 30-minute consultation to help you identify opportunities to improve your digital marketing efforts.