Nonprofit Digital Marketing
Nonprofit marketers face a unique set of challenges. In addition to promoting the mission of your organization, you also need to reach and engage the community, donors, volunteers and other influential audiences. Your marketing team has to manage a variety of complex Key Performance Indicators (KPI’s) not only centered on the work of the organization, but also events, fundraising and other activities that are core to your organizations success.
Services for nonprofits
At Accountable Digital, we’re experienced in digital donations (working with DonorPerfect and similar platforms), Google Grant AdWords campaign management, social media monitoring and management as well as more traditional digital media initiatives including search (paid and organic) and digital advertising.
Contact us
To learn more about how we can help your organization, please complete our assessment request form below, or give us a call at 585.205.8185.
50% of Nonprofits plan to add digital marketing skills this year.
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Nonprofit Digital Marketing Presentations & Articles
3 Easy Things You Can Do to Improve Your Mobile Strategy
As we reach mid-2021, nearly 40% of our clients' over 58 million website sessions has come from mobile devices. During the peak of the pandemic, mobile usage dropped as people stayed home and spent [Read Article]
Do You Have a Marketing Dashboard or a Kitchen Sink?
Marketing metrics can be highly addictive - there are so many metrics to report on and there's a natural tendency to want to see them all. However, the reality is too much data tends [Read Article]
How the Death of the 3rd Party Cookie Will Help Return us to More Effective Media Planning
As data-centric media delivery has evolved with the advent of the 3rd party cookie, digital media was expected to improve, but the end result has had the opposite result. CPM's (Cost per Thousand Impressions) [Read Article]
Succeed with Virtual Conferences
Everyone is scrambling to do virtual trade shows, but how do you make them work? To understand what's happening and how to leverage virtual events we'll: Share our experience in an early-on virtual show [Read Article]
The 5 Metrics That Really Matter
Since its inception, digital has been perceived as being the most measurable media. But most of that measurement has been meaningless. It’s time digital marketers stopped talking about clicks and impressions and instead focused on [Read Article]
Peter Platt featured on “The Currency”
Peter Platt recently got a chance to share his philosophy and approach to Digital Marketing on the Currency Podcast https://www.mikegastin.com/tc-006-peter-platt-accountable-digital/
Can you compete against the digital banks?
The financial industry is heavily focused on the bank of the future and one of the big concerns is a perception that consumers want an all digital solution. However, a recent study has found that [Read Article]
Analytics blindness and false expectations
The other day I was thinking about how digital marketing programs often get caught-up chasing a metric that doesn't fully take into account the full picture and I was reminded of the parable of the [Read Article]
Using Social Media Targeting to Find Needles in the Foster Family Haystack
Presented at the 2018 AMA Nonprofit conference in Washington DC Session Overview With nonprofit marketing’s tight budgets, audience targeting can be dismissed as prohibitively costly despite its importance in ensuring solid results and high ROI. [Read Article]
Engage members via digital marketing
The growing number of consumers using digital financial services makes digital marketing a crucial function, says Peter Platt, president of Accountable Digital. https://news.cuna.org/articles/113867-engage-members-via-digital-marketing
Driving Credit Union Membership with Digital Marketing
Peter Platt presented the latest trends in how to use digital marketing to drive credit union membership at the CUNA M&BD conference in San Francisco. His presentation included: Financial Digital Trends Measurement Techniques Digital User [Read Article]
6 Ways to get the most from your Google Grant AdWords Account
You start off with great news…your nonprofit organization just got accepted into the Google Grant program and you’ve got up to $10,000 a month of free advertising! But then you start your campaigns and [Read Article]
Millennial opportunities for local financial services organizations
There's a common misconception millenials don't want or care about having a local bank...they can do everything they need online. However, the data suggests a different story. In a study released by the Harris [Read Article]
Accountable Digital recognized at Causewave Annual Celebration
Accountable Digital was thrilled to be recognized at the Causewave Annual Breakfast on May 11, 2017. Accountable Digital won the Chairman's Award for their work to help bring a digital media opportunities into the Media Bank. [Read Article]
PSquared Digital Renamed Accountable Digital
Rochester, N.Y., May 1 – Digital marketing firm PSquared Digital, LLC has changed its name to Accountable Digital, LLC. “Digital marketing should focus on delivering business results, instead of technology or the latest internet fad,” says Peter [Read Article]
Small business spotlight: PSquared Digital maximizes digital maze
Think back, if you can, a generation or so ago when the local cable company was advertising its soon-to-come upgrades. “Digital,” the woman in the ad said, almost seductively. Not many of us knew then [Read Article]
PSquared Digital Named Bionic Agency of the Year
Companies are constantly coming up with ingenious ways to integrate workflow automation. These impressive advancements resulted in the creation of the Bionic Agency of the Year award to recognize the advertising agency that has made the most [Read Article]
The power of frenemies
The AOR has been replaced with a composite team of in house resources, agency partners, solutions providers and publishers all working together. So how do you make these complex teams work well together?
The 5 superpowers of banner ads we’ve overlooked
Banner ads have gotten a bad rap over the years -- and it's mostly our own fault...
Peter Platt has PSquared focused on digital growth
Since its inception, digital technology has spawned the onset of reactionaries who may believe that receiving a thousand clicks means their website is humming right along. "More often than not, when we ask companies what [Read Article]
5 things great bosses always do
The digital industry is comprised of an odd bunch of characters...
3 wearables marketers must follow
It's easy to poke fun at the guy walking down the street with his Google Glass, the woman at the coffee shop checking texts on her smart watch, or the jogger with a $150 Fuel Band that replaced a $5 pedometer..
3 social networks that brands should ignore
Social media has changed the way people interact by providing new ways and new venues for people to interact with a much larger sphere of friends, acquaintances, and associates..
6 vendors our industry doesn’t need
Originally published in iMediaConnection.com on September 30, 2013. Our industry is full of great ideas and new ways to engage prospects. And every now and then, something comes around that changes the industry. In 1997, [Read Article]
The 8 types of people who “like” your brand
As I started researching this article, I found quite a number of articles about the different types of Facebook friends and fans. They use a lot of cute names for the types of friends and [Read Article]
6 trends that will shape digital in 2013
Originally published in iMediaConnection.com by Peter Platt on December 10, 2012. Digital marketing has already had its share of watershed moments. 2013 is not going to be “the year of the [fill in the blank].” Instead, [Read Article]
5 reasons your brand doesn’t need Facebook
Originally published in iMediaConnection.com on August 29, 2012. Facebook is the darling of the social media world. Everybody's there, so your brand has to be there. Or does it? While most brands are desperately trying [Read Article]
“Where” may be more important than “who”
Finally, we can now safely say that the year of mobile has arrived. According to Nielsen, 50% of US mobile phone users now have smartphones. Looking at your web analytics you're probably seeing upwards of [Read Article]
Is your search traffic really helping your business?
Originally published in iMediaConnection on February 1, 2012. Most people are pretty happy when they take a look at their web site traffic and see that a large share of traffic coming to their site [Read Article]
4 ways you’re annoying your online audience
Cross-posted with iMedia Connection on October 7, 2011. As marketers, we strive to ensure that our messages capture our prospect’s attention, encourage them to consider our offerings, and in the end make a purchase. But [Read Article]
10 reasons to hate the click
This blog cross-posted at iMedia Connection on July 18, 2011. As online marketers, we’ve long touted the benefits of online marketing as being the most measurable form of advertising. While in theory there is some [Read Article]
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Complete the form below for a free, no obligation review of your current digital marketing (including a review of your Google Grant AdWords account if appropriate). We’ll take an outside look at your activity and provide a 30-minute consultation to help you identify opportunities to improve your digital marketing efforts.