Engagement Supervisor (Account Management)

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Job Purpose:

The Engagement Supervisor position is similar to a traditional ad agency Account Supervisor role in that they should be an experienced marketing professional with strong client relationship skills, ability to manage projects and is comfortable presenting with client and prospects. The Supervisor role is hands on and acts as a day to day primary lead on key accounts. At Accountable Digital, this role has the added responsibility of monitoring, analyzing, and reporting on digital Key Performance Indicators (dKPIs) related to the client’s business. The ideal candidate will have experience planning and managing various digital marketing projects and works closely with senior management to interpret findings.

The Engagement Supervisor leads Engagement Team members to deliver on accountable digital solutions for our clients. Supervisory responsibilities include interviewing, hiring, and training employees; planning, allocating, and directing client assignments; evaluating performance.

Responsibilities:

Account Management

  • Establishes and nurtures strong client relationships.
  • Develops client proposals and Statement of Work documentation to ensure clear expectations and deliverables.
  • Responsible for project deliverables to meet requirements and expectations
  • Reviews client digital marketing dashboards and offers recommendations to improve on key performance indicators
  • Supports new business by assembling quotations, proposals, videos, slide shows, demonstration, and product capability booklets, compiling account and competitor analyses.
  • Leads client presentations, meetings, and other communications
  • Responsible for client budgeting, profitability, and client satisfaction

Digital Strategy/Analytics

  • Project Manage digital marketing programs from initial strategy and planning through implementation and analysis
  • Prepares industry research to analyze the client’s industry, competitors; determine brand perceptions; evaluate market penetration and understand customer needs
  • Updates job knowledge by reading industry news, participating in educational opportunities, obtaining certifications, etc.
  • Oversees and manages implementation of digital performance analyses (DPA) by compiling, consolidating, formatting, and summarizing information, graphs, and presentations.

Project Management

  • Understands and communicates client needs and solutions.
  • Provides client insight to the team and aids in development of strategic client initiatives with senior management.
  • Coordinates with client and internal resources to develop reasonable timelines to ensure quality delivery.
  • Analyzes and reports on tactical digital marketing campaigns including paid search, display, email, and other initiatives
    • Coordinates with internal and external teams to implement project initiatives, program changes and optimization

Supervisory

  • Evaluate, hire, on-board and mentor Engagement team members to meet client needs
  • Aids management in development of team needs, staffing, and infrastructure
  • Responsible for employee satisfaction and providing effective feedback to facilitate growth within the Engagement Team
  • Responsible for team time and resource management

Job Requirements:

  • University degree or college diploma in business, marketing, or related field
  • 7+ years of experience in marketing, media, or market research
  • Ability to develop marketing strategies, provide guidance and recommendations to clients
  • Fundamental understanding of the digital marketing ecosphere (Search, Display, Social, Email, Web, Mobile)
  • Strong project management, business writing, and reporting skills
  • Ability to develop client relationships and work with senior level executives
  • Exceptional written and verbal communication skills
  • Solid business acumen, management, analytical, and problem-solving skills
  • Strong computer skills, including business intelligence and reporting software
    • Advanced expertise in MS Excel required
  • Effective time management, organizational, and leadership skills

 

Next Position Opportunities:

  • Engagement Director: Additional responsibilities include defining agency and team strategies, processes, and best practices. Oversees full Engagement team and responsible for overall client growth and satisfaction.