Presented at the 2018 AMA Nonprofit conference in Washington DC

Session Overview

With nonprofit marketing’s tight budgets, audience targeting can be dismissed as prohibitively costly despite its importance in ensuring solid results and high ROI.

Hillside Family of Agencies (HFA) used targeted social media to dramatically improve foster family recruitment, driving double-digit increases in the number of available homes for youth in need.

In this session we focus on:

  • The Power of Research

    • Defining the niche audiences that make the most sense for your efforts
  • Making your Dollars Count

    • Building your campaigns to allow for learning and optimization
  • Migrating from Pilot to Practice

    • Expanding your test efforts into a full blown plan

We’d be happy to walk you through the presentation at your convenience. Contact us to schedule an online review.

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About the Author: Peter Platt

Peter is a 30-year veteran of the agency business and has been involved in Internet marketing since the early 1990s. He was also one of the first 100 people certified in the Google AdWords program in 2004. Peter’s experience brings together a unique combination of business development, account management, technology and strategic planning skills. Peter provides an active voice to the internet marketing community, blogging and writing for iMedia, presenting at an array of conferences (including MediaPost & iMedia) as well as providing specific sessions on social, search and other forms of internet marketing.


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