Presented at the 2018 AMA Nonprofit conference in Washington DC
With nonprofit marketing’s tight budgets, audience targeting can be dismissed as
prohibitively costly despite its importance in ensuring solid results and high ROI.
Hillside Family of Agencies (HFA) used targeted social media to dramatically improve
foster family recruitment, driving double-digit increases in the number of available
homes for youth in need.
Contact us if you’d like to review the presentation.