The AOR has been replaced with a composite team of in house resources, agency partners, solutions providers and publishers all working together. So how do you make these complex teams work well together?
Since its inception, digital technology has spawned the onset of reactionaries who may believe that receiving a thousand clicks means their website is humming right along. "More often than not, when we ask companies what [...]
Originally published in iMediaConnection on February 6, 2013. As I started researching this article, I found quite a number of articles about the different types of Facebook friends and fans. They use a lot of [...]
Originally published in iMediaConnection.com by Peter Platt on December 10, 2012. Digital marketing has already had its share of watershed moments. 2013 is not going to be “the year of the [fill in the blank].” Instead, [...]
Originally published in iMediaConnection.com on October 31, 2012. Since its inception, digital has been perceived as being the most measurable media. But most of that measurement has been meaningless. It’s time digital marketers stopped talking [...]