Rochester, N.Y., May 1 – Digital marketing firm PSquared Digital, LLC has changed its name to Accountable Digital, LLC. “Digital marketing should focus on delivering business results, instead of technology or the latest internet fad,” says Peter [...]
Think back, if you can, a generation or so ago when the local cable company was advertising its soon-to-come upgrades. “Digital,” the woman in the ad said, almost seductively. Not many of us knew then [...]
Companies are constantly coming up with ingenious ways to integrate workflow automation. These impressive advancements resulted in the creation of the Bionic Agency of the Year award to recognize the advertising agency that has made the most [...]
The AOR has been replaced with a composite team of in house resources, agency partners, solutions providers and publishers all working together. So how do you make these complex teams work well together?
Banner ads have gotten a bad rap over the years -- and it's mostly our own fault...
Since its inception, digital technology has spawned the onset of reactionaries who may believe that receiving a thousand clicks means their website is humming right along. "More often than not, when we ask companies what [...]
The digital industry is comprised of an odd bunch of characters...
It's easy to poke fun at the guy walking down the street with his Google Glass, the woman at the coffee shop checking texts on her smart watch, or the jogger with a $150 Fuel Band that replaced a $5 pedometer..
Social media has changed the way people interact by providing new ways and new venues for people to interact with a much larger sphere of friends, acquaintances, and associates..
Originally published in iMediaConnection.com on September 30, 2013. Our industry is full of great ideas and new ways to engage prospects. And every now and then, something comes around that changes the industry. In 1997, [...]
