Since its inception, digital technology has spawned the onset of reactionaries who may believe that receiving a thousand clicks means their website is humming right along. "More often than not, when we ask companies what digital does for their business, they don't know," said Peter Platt, president of PSquared Digital. "A lot of people talk [...]
The digital industry is comprised of an odd bunch of characters...
It's easy to poke fun at the guy walking down the street with his Google Glass, the woman at the coffee shop checking texts on her smart watch, or the jogger with a $150 Fuel Band that replaced a $5 pedometer..
Social media has changed the way people interact by providing new ways and new venues for people to interact with a much larger sphere of friends, acquaintances, and associates..
Originally published in iMediaConnection.com on September 30, 2013. Our industry is full of great ideas and new ways to engage prospects. And every now and then, something comes around that changes the industry. In 1997, who would have thought we needed another search engine? And then along came Google, which not only changed the search [...]
Originally published in iMediaConnection on February 6, 2013. As I started researching this article, I found quite a number of articles about the different types of Facebook friends and fans. They use a lot of cute names for the types of friends and fans (my favorite being "the poker player" -- thank goodness Facebook's poke [...]
Originally published in iMediaConnection.com by Peter Platt on December 10, 2012. Digital marketing has already had its share of watershed moments. 2013 is not going to be “the year of the [fill in the blank].” Instead, 2013 is going to build on the digital accomplishments of the past. Our industry is going to continue its refinement [...]
Originally published in iMediaConnection.com on October 31, 2012. Since its inception, digital has been perceived as being the most measurable media. But most of that measurement has been meaningless. It’s time digital marketers stopped talking about clicks and impressions and instead focused on what’s important to marketers — business results. This is pretty easy if [...]
Originally published in iMediaConnection.com on August 29, 2012. Facebook is the darling of the social media world. Everybody's there, so your brand has to be there. Or does it? While most brands are desperately trying to develop a Facebook strategy and build their presence and "likes," the reality is that a Facebook presence isn't the [...]
This blog cross-posted at iMedia Connection on March 30, 2012. Finally, we can now safely say that the year of mobile has arrived. According to Nielsen, 50% of US mobile phone users now have smartphones. Looking at your web analytics you’re probably seeing upwards of 5-10% of your traffic coming from mobile devices (for some industries [...]