6 trends that will shape digital in 2013

Originally published in¬†iMediaConnection.com by Peter Platt on December 10, 2012. Digital marketing has already had its share of watershed moments. 2013 is not going to be “the year of the [fill in the blank].” Instead, 2013 is going to build on the digital accomplishments of the past. Our industry is going to continue its refinement [...]

By | 2017-04-20T10:55:23+00:00 December 11th, 2012|

“Where” may be more important than “who”

This blog cross-posted at¬†iMedia Connection on March 30, 2012. Finally, we can now safely say that the year of mobile has arrived. According to Nielsen, 50% of US mobile phone users now have smartphones. Looking at your web analytics you’re probably seeing upwards of 5-10% of your traffic coming from mobile devices (for some industries [...]

By | 2012-03-30T13:43:04+00:00 March 30th, 2012|

Is your search traffic really helping your business?

Originally published in iMediaConnection on February 1, 2012. Most people are pretty happy when they take a look at their web site traffic and see that a large share of traffic coming to their site from search engines. The natural reaction to these numbers is likely to be “Isn’t this great? Look at all these [...]

By | 2012-02-01T11:00:35+00:00 February 1st, 2012|

10 reasons to hate the click

This blog cross-posted at iMedia Connection on July 18, 2011. As online marketers, we’ve long touted the benefits of online marketing as being the most measureable form of advertising. While in theory there is some validity to the argument, the reality is we spend most of our time focused on a relatively insignificant data point [...]

By | 2011-07-18T07:06:25+00:00 July 18th, 2011|