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Analytics blindness and false expectations

2020-09-30T08:41:48-04:00By |B2B Marketing, Credit Unions, Digital Marketing, Nonprofit, Regional Banking, Search, Social Media, Web Analytics|

The other day I was thinking about how digital marketing programs often get caught-up chasing a metric that doesn't fully take into account the full picture and I was reminded of the parable of the [Read Article]

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