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  • Analytics blindness and false expectations

Analytics blindness and false expectations

By Peter Platt|2019-03-08T11:51:14-05:00February 6th, 2019|B2B Marketing, Credit Unions, Digital Marketing, Nonprofit, Regional Banking, Search, Social Media, Web Analytics|

The other day I was thinking about how digital marketing programs often get caught-up chasing a metric that doesn't fully take into account the full picture and I was reminded of the parable of the [...]

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  • 6 trends that will shape digital in 2013

6 trends that will shape digital in 2013

By Peter Platt|2017-04-20T10:55:23-05:00December 11th, 2012|Digital Marketing, Web Analytics|

Originally published in iMediaConnection.com by Peter Platt on December 10, 2012. Digital marketing has already had its share of watershed moments. 2013 is not going to be “the year of the [fill in the blank].” Instead, [...]

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The 5 metrics that really matter

By Peter Platt|2018-08-15T13:02:41-05:00October 31st, 2012|B2B Marketing, Digital Marketing, Web Analytics|

Originally published in iMediaConnection.com on October 31, 2012. Since its inception, digital has been perceived as being the most measurable media. But most of that measurement has been meaningless. It’s time digital marketers stopped talking [...]

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“Where” may be more important than “who”

By Peter Platt|2018-06-19T14:31:31-05:00March 30th, 2012|Digital Marketing, Mobile Marketing, Web Analytics|

This blog cross-posted at iMedia Connection on March 30, 2012. Finally, we can now safely say that the year of mobile has arrived. According to Nielsen, 50% of US mobile phone users now have smartphones. Looking [...]

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Is your search traffic really helping your business?

By Peter Platt|2018-06-19T14:32:20-05:00February 1st, 2012|Digital Marketing, Search, Web Analytics|

Originally published in iMediaConnection on February 1, 2012. Most people are pretty happy when they take a look at their web site traffic and see that a large share of traffic coming to their site [...]

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10 reasons to hate the click

By Peter Platt|2019-08-15T16:58:30-05:00July 18th, 2011|Digital Marketing, Web Analytics|

This blog cross-posted at iMedia Connection on July 18, 2011. As online marketers, we’ve long touted the benefits of online marketing as being the most measurable form of advertising. While in theory there is some [...]

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