Nonprofit Archives - Accountable Digital

Analytics blindness and false expectations
Analytics blindness and false expectations

Analytics blindness and false expectations

2020-09-30T08:41:48-04:00By Peter Platt|B2B Marketing, Credit Unions, Digital Marketing, Nonprofit, Regional Banking, Search, Social Media, Web Analytics|

The other day I was thinking about how digital marketing programs often get caught-up chasing a metric that doesn't fully take into account the full picture and I was reminded of the parable of the [Read Article]

Using Social Media Targeting to Find Needles in the Foster Family Haystack
Using Social Media Targeting to Find Needles in the Foster Family Haystack

Using Social Media Targeting to Find Needles in the Foster Family Haystack

2021-01-28T11:33:49-05:00By Peter Platt|Digital Marketing, Events, Nonprofit, Social Media|

Presented at the 2018 AMA Nonprofit conference in Washington DC Session Overview With nonprofit marketing’s tight budgets, audience targeting can be dismissed as prohibitively costly despite its importance in ensuring solid results and high ROI. [Read Article]

6 Ways to get the most from your Google Grant AdWords Account
6 Ways to get the most from your Google Grant AdWords Account

6 Ways to get the most from your Google Grant AdWords Account

2018-10-08T10:14:55-04:00By Peter Platt|Digital Marketing, Homepage, Nonprofit|

You start off with great news…your nonprofit organization just got accepted into the Google Grant program and you’ve got up to $10,000 a month of free advertising! But then you start your campaigns and [Read Article]

The 8 types of people who “like” your brand
The 8 types of people who “like” your brand

The 8 types of people who “like” your brand

2021-02-04T09:53:32-05:00By Peter Platt|Digital Marketing, Nonprofit, Social Media|

As I started researching this article, I found quite a number of articles about the different types of Facebook friends and fans. They use a lot of cute names for the types of friends and [Read Article]