Analytics blindness and false expectations
The other day I was thinking about how digital marketing programs often get caught-up chasing a metric that doesn't fully take into account the full picture and I was reminded of the parable of the [...]
Using Social Media Targeting to Find Needles in the Foster Family Haystack
Presented at the 2018 AMA Nonprofit conference in Washington DC With nonprofit marketing’s tight budgets, audience targeting can be dismissed as prohibitively costly despite its importance in ensuring solid results and high ROI. Hillside Family [...]
6 Ways to get the most from your Google Grant AdWords Account
You start off with great news…your nonprofit organization just got accepted into the Google Grant program and you’ve got up to $10,000 a month of free advertising! But then you start your campaigns and [...]
The 8 types of people who “like” your brand
Originally published in iMediaConnection on February 6, 2013. As I started researching this article, I found quite a number of articles about the different types of Facebook friends and fans. They use a lot of [...]