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Analytics blindness and false expectations

2020-09-30T08:41:48-04:00By |B2B Marketing, Credit Unions, Digital Marketing, Nonprofit, Regional Banking, Search, Social Media, Web Analytics|

The other day I was thinking about how digital marketing programs often get caught-up chasing a metric that doesn't fully take into account the full picture and I was reminded of the parable of the [Read Article]

Using Social Media Targeting to Find Needles in the Foster Family Haystack

2021-01-28T11:33:49-05:00By |Digital Marketing, Events, Nonprofit, Social Media|

Presented at the 2018 AMA Nonprofit conference in Washington DC Session Overview With nonprofit marketing’s tight budgets, audience targeting can be dismissed as prohibitively costly despite its importance in ensuring solid results and high ROI. [Read Article]

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