How the Death of the 3rd Party Cookie Will Help Return us to More Effective Media Planning

2021-06-23T15:04:20-04:00By |Digital Media Planning & Buying, Digital Strategy|

As data-centric media delivery has evolved with the advent of the 3rd party cookie, digital media was expected to improve, but the end result [Read Article]

Analytics blindness and false expectations

2021-06-22T16:21:02-04:00By |Analytics & Reporting, B2B Digital Marketing, Banks & Credit Unions, Digital Strategy, Nonprofit Digital Marketing, Search Engine Optimization, Social Media Marketing|

The other day I was thinking about how digital marketing programs often get caught-up chasing a metric that doesn't fully take into account the full [Read Article]

Using Social Media Targeting to Find Needles in the Foster Family Haystack

2021-06-22T16:14:20-04:00By |Digital Strategy, Nonprofit Digital Marketing, Social Media Marketing|

Presented at the 2018 AMA Nonprofit conference in Washington DC Session Overview With nonprofit marketing’s tight budgets, audience targeting can be dismissed as prohibitively costly [Read Article]

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