How the Death of the 3rd Party Cookie Will Help Return us to More Effective Media Planning

2021-06-23T15:04:20-04:00By |Digital Media Planning & Buying, Digital Strategy|

As data-centric media delivery has evolved with the advent of the 3rd party cookie, digital media was expected to improve, but the end result has had the opposite result. CPM's (Cost per Thousand Impressions) [...]