Peter Platt presented the latest trends in how to use digital marketing to drive credit union membership at the CUNA M&BD conference in San Francisco. His presentation included: Financial Digital Trends Measurement Techniques Digital User Trends Digital Strategy Case Studies Please contact us if you'd like to see his presentation and learn more.
There's a common misconception millenials don't want or care about having a local bank...they can do everything they need online. However, the data suggests a different story. In a study released by the Harris Poll in the beginning of 2017 roughly 1/3 of Gen-Xers and Baby Boomers stated that a bank's website was their [...]