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Analytics blindness and false expectations

2020-09-30T08:41:48-04:00By |B2B Marketing, Credit Unions, Digital Marketing, Nonprofit, Regional Banking, Search, Social Media, Web Analytics|

The other day I was thinking about how digital marketing programs often get caught-up chasing a metric that doesn't fully take into account the full picture and I was reminded of the parable of the [Read Article]

Driving Credit Union Membership with Digital Marketing

2020-09-30T08:46:10-04:00By |Credit Unions, Digital Marketing|

Peter Platt presented the latest trends in how to use digital marketing to drive credit union membership at the CUNA M&BD conference  in San Francisco.  His presentation included: Financial Digital Trends Measurement Techniques Digital User [Read Article]

Millennial opportunities for local financial services organizations

2020-09-30T09:02:07-04:00By |Credit Unions, Digital Marketing, Mobile Marketing, Regional Banking|

There's a common misconception millenials don't want or care about having a local bank...they can do everything they need online.  However, the data suggests a different story. In a study released by the Harris [Read Article]

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