Retail and eCommerce patterns haven’t shifted as much as you may think.
Whether you sell in-store or online, you need a partner who understands both eCommerce and retail storefront business.
At the end of the day, marketing should always align with consumer needs, desires and shopping habits. In the United States, eCommerce has grown significantly (jumping from roughly 5% in 2012 to 16% at the peak of the pandemic in early 2020), 85% of commerce still happens at retail locations. Certainly, some industries have been more impacted than others (airline ticket purchases are a great example of something that’s almost completely online), but what’s really changed are consumers pre-purchase shopping habits.
Some 41.8% of consumers used their smartphones at least once during shopping trips in 2021, an 18% increase year over year.
-eMarketer Smartphones are becoming a key element of the in-store shopping experience. Article by Rachel Wolff | Feb 17, 2022
When you’re building your retail strategy, you need to understand your audience and the path to purchase. That’s where our team can help.
Consumer shopping doesn’t work how marketers want it to.
Internet marketers have long held onto a desired purchase process that doesn’t exist… your prospect sees a promotion, does a search, visits your website and completes a purchase.
Consumers are doing more and more pre-shopping online, they are doing searches, reading news and articles, visiting websites, checking reviews, coming back to your site and content multiple times before making a purchase (either in-store or online). Your marketing strategy needs to align with the process, engage prospects at the right times and be able to provide attribution back to your marketing campaigns.
We’re here to help you meet your business goals
Our team will help you build a digital marketing strategy and plan that aligns with your goals. We’ll fill in any gaps your marketing team including digital media management, social media marketing, search (paid and organic) and build you a dashboard that allows you to monitor results and make decisions with near real-time data.