B2B Digital Marketing

The pandemic has changed B2B marketing.

plotB2B Digital ad spending is growing at double digits.

The pandemic provided new challenges for B2B marketers as trade shows and in person events shut down. This shift was clearly reflected in a 32% increase in B2B digital ad spending as marketers needed to find new ways to engage with their prospects.

You need an experienced partner in B2B

Our history is built on B2B. Niche B2B target audiences can hard to find online, but when you do, the paybacks are significant. Unlike B2C marketing, B2B isn’t about volume, it’s about getting your message in front of a select group of targeted prospects. We understand the nuances of how to target unique audiences and help you drive response from the most qualified prospects. Our founder Peter Platt spent most of the 1990’s working at Saatchi’s US B2B lead office and championed many of the early B2B digital efforts for clients like DuPont (he led the team that built their first website in 1993), Eastman Kodak’s professional film business (He ran an early B2B Banner campaign in 1996 on HotWired.com), and NEC Technologies scanner business (running sweepstakes to engage B2B tech buyers).

Using Paid Search to find B2B audiences

Search marketing can be one of the most efficient ways to capture prospects in market for your products and services. As a certified Google Partner, our our experience media team and can help you find the right keyword set that B2B audiences use. “Batteries” might be a great term for a consumer audience, but “Li-Ion Battery” will garner response from battery engineers.

Marketing focused on business results

Impressions, clicks and form-fills aren’t business metrics. We measure success on what’s important to your business. Digital is about more than just your web presence – you need to understand data across platforms starting at the impression all the way through to your sales management tool for proper attribution.

So whether you manufacture nanoparticles, RFID devices, handle payroll, or have a new to market product nobody is even aware of, we can help.

Free Digital Assessment

Request a free digital analysis and we’ll provide a report that assesses your web presence, search rankings and social impact. Complete the form below and we’ll reach out to schedule an initial review and discussion.

B2B Digital Marketing Articles

  • Sleeping_at_Virtual_Tradeshow

Succeed with Virtual Conferences

By |August 3rd, 2020|

Everyone is scrambling to do virtual trade shows, but how do you make them work? To understand what's happening and how to leverage virtual events we'll: Share our experience in an early-on virtual show [Read Article]