Our Team2019-05-24T13:00:44-04:00

Engagement, Activation, and Administration

Our structure is a little different than most.

  • Our Engagement team offers more than just account management. They help design and monitor your overall digital strategy. They focus on ensuring you have the right mix of digital activities to help your business be more successful.
  • Our Activation team does more than execute campaigns. They are responsible for channel specific strategy and keeping up on the latest opportunities from our existing digital partners and seeking out new opportunities to help your business grow.
  • Our Administrative team is just as important in your success. The administrative team makes sure everything flows smoothly and provides stewardship to ensure media billing matches budgets and expectations – making sure there are no surprises.

Flexible Teams – filling the gaps instead of duplicating

Our team brings together a wide variety of technical and digital marketing skills including web development, search (Paid and SEO), analytics, mobile, online media, social and more. Our virtual teams are customized to avoid duplication and mesh with your organization. If you have a talented developer on staff, we’ll use them; if you need a Joomla expert, we can provide one.

We flex to meet your needs and ensure that everyone is focused on the same goal – your business success.

Experience

Our team is focused on digital marketing – that’s all we do. Our founder, Peter Platt, got an early start in digital marketing, as part of the team that developed the first Dupont.com website in 1993. He bought his first banner ad in 1996, and was one of the first 100 people certified in AdWords. All of those experiences, is what prompted him to start Accountable Digital with the vision of measurably improving clients’ business through the use of digital marketing.

Peter Platt
Peter PlattPresident
Peter is a 30-year veteran of the agency business and has been involved in Internet marketing since the early 1990s. Peter’s experience brings together a unique combination of business development, account management, technology and strategic planning skills.
Heather Callahan
Heather CallahanActivation Supervisor
Heather keeps a sharp focus on the evolution of digital platforms and technologies. Her team is responsible for channel specific strategy and keeping up on the latest opportunities from our existing digital partners and seeking out new opportunities to help your business grow.
Megan Moll
Megan MollEngagement Supervisor
Megan’s core focus is always on what’s best for the client. Her team does more than just account management, they help design and monitor your overall digital strategy with a focus on ensuring you have the right mix of digital activities to help your business be more successful.