The 8 types of people who “like” your brand

Originally published in iMediaConnection on February 6, 2013. As I started researching this article, I found quite a number of articles about the different types of Facebook friends and fans. They use a lot of cute names for the types of friends and fans (my favorite being "the poker player" -- thank goodness Facebook's poke [...]

By | 2013-06-28T11:47:38+00:00 June 28th, 2013|

5 reasons your brand doesn’t need Facebook

Originally published in on August 29, 2012. Facebook is the darling of the social media world. Everybody's there, so your brand has to be there. Or does it? While most brands are desperately trying to develop a Facebook strategy and build their presence and "likes," the reality is that a Facebook presence isn't the [...]

By | 2012-08-29T07:18:12+00:00 August 29th, 2012|