About Peter Platt

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So far Peter Platt has created 20 blog entries.

6 vendors our industry doesn’t need

Originally published in iMediaConnection.com on September 30, 2013. Our industry is full of great ideas and new ways to engage prospects. And every now and then, something comes around that changes the industry. In 1997, who would have thought we needed another search engine? And then along came Google, which not only changed the search [...]

By | 2013-09-30T07:19:39+00:00 September 30th, 2013|

The 8 types of people who “like” your brand

Originally published in iMediaConnection on February 6, 2013. As I started researching this article, I found quite a number of articles about the different types of Facebook friends and fans. They use a lot of cute names for the types of friends and fans (my favorite being "the poker player" -- thank goodness Facebook's poke [...]

By | 2013-06-28T11:47:38+00:00 June 28th, 2013|

6 trends that will shape digital in 2013

Originally published in iMediaConnection.com by Peter Platt on December 10, 2012. Digital marketing has already had its share of watershed moments. 2013 is not going to be “the year of the [fill in the blank].” Instead, 2013 is going to build on the digital accomplishments of the past. Our industry is going to continue its refinement [...]

By | 2017-04-20T10:55:23+00:00 December 11th, 2012|

The 5 metrics that really matter

Originally published in iMediaConnection.com on October 31, 2012. Since its inception, digital has been perceived as being the most measurable media. But most of that measurement has been meaningless. It’s time digital marketers stopped talking about clicks and impressions and instead focused on what’s important to marketers — business results. This is pretty easy if [...]

By | 2012-10-31T08:25:33+00:00 October 31st, 2012|

5 reasons your brand doesn’t need Facebook

Originally published in iMediaConnection.com on August 29, 2012. Facebook is the darling of the social media world. Everybody's there, so your brand has to be there. Or does it? While most brands are desperately trying to develop a Facebook strategy and build their presence and "likes," the reality is that a Facebook presence isn't the [...]

By | 2012-08-29T07:18:12+00:00 August 29th, 2012|

“Where” may be more important than “who”

This blog cross-posted at iMedia Connection on March 30, 2012. Finally, we can now safely say that the year of mobile has arrived. According to Nielsen, 50% of US mobile phone users now have smartphones. Looking at your web analytics you’re probably seeing upwards of 5-10% of your traffic coming from mobile devices (for some industries [...]

By | 2012-03-30T13:43:04+00:00 March 30th, 2012|

Is your search traffic really helping your business?

Originally published in iMediaConnection on February 1, 2012. Most people are pretty happy when they take a look at their web site traffic and see that a large share of traffic coming to their site from search engines. The natural reaction to these numbers is likely to be “Isn’t this great? Look at all these [...]

By | 2012-02-01T11:00:35+00:00 February 1st, 2012|

4 ways you’re annoying your online audience

Cross-posted with iMedia Connection on October 7, 2011. As marketers, we strive to ensure that our messages capture our prospect’s attention, encourage them to consider our offerings, and in the end make a purchase. But sometimes we lose sight of what’s important to the very people we’re trying to motivate and our ads cross the [...]

By | 2011-10-07T08:59:10+00:00 October 7th, 2011|

10 reasons to hate the click

This blog cross-posted at iMedia Connection on July 18, 2011. As online marketers, we’ve long touted the benefits of online marketing as being the most measureable form of advertising. While in theory there is some validity to the argument, the reality is we spend most of our time focused on a relatively insignificant data point [...]

By | 2011-07-18T07:06:25+00:00 July 18th, 2011|